SEO = Search Engine Optimization, tips on successful page ranking
We at www.invision-graphics.com
get asked this question allot, how do I improve my page
rank in www.Google.com and how do I get spider bots to crawl my
web-site?
One of the key things to remember when developing your web-site
presence is to always evaluate your competition. See what’s
working for them; how they market their products and services,
and even evaluate their KEYWORD and DISCRIPTION tags.
The key points of using these two Meta Tags, is optimization!
Evaluate your Keywords: look at your web-site and
evaluate it services and products, be sure to do a search in www.Google.com to help you
pick the keywords that your potential clients may be looking for.
The next thing is to evaluate your site content to see just how
often you’re using these keywords, the biggest mistake that
web-masters make is creating their Meta Tag Description and
Keywords and not including them in their content pages.
To get the best results, is to ensure that you use as many of
your keywords and discretion tags throughout your entire site.
The next thing is your products or images, be sure to include
some of those keywords in your
help you optimize your site, and increase more frequent visits
from spider bots.
Google, Yahoo, and Msn all use the following tags:
Be sure to include these in your Meta Tag, as it tells spider
bots to search links to other pages on your site, increasing
your chance of getting better indexed in the search engines.
The next key point is to also ensure you have created page
titles for each section of your site, this is another mistake
most make and they usually brand each page with their site name,
the mistake is that, when your potential client types in to
Google for a specific item or product you lesson your chances on
being pulled up.
Name each section of your site using the Keywords you developed
for your web-site, this ensuring higher page ranking in Google,
and you not being found within the first returned results but
ending up on page 15 etc.
Google looks also for inbound links, these being partner
web-sites that have agreed to become a link partner or affiliate
of your site.
Also update your content regularly, Google loves content,
content, content, the more rich content you provide using your
keywords the better you page rankings will be. The best method
we found is to update your pages 2 to 3 times a week, for
example Monday, Wednesday and again Sunday.
Thus ensuring the Google spider-bot will return regularly as so
will your potential clients, as visitors are most likely to
visit a web-site that is updated with new and interesting topics
or items.
Now use Google, and do a search for your competition, within the
first page results returned looked for potential link partners,
which offer the same resources or products as you.
Contact the administrator or web-master simply asking them to
link exchange with you. Most sites already offer a link exchange
program or an affiliate program. These are perfect ways to
create inbound links to your site that have already established
Google page rank.
List your site in Link Directories that offer a specific
category for your services, these are also excellent ways to
create inbound links as the more inbound links you have
generated to your web-site the higher the page rank in Google.
The key points to getting your site noticed is to optimize the
keywords and use them threw out your site. Get quality link
partners that have the same services or products you offer. The
reason for this is if you link to a Tupper ware site and you
offer fine wine, it isn’t going to do you much good as there is
no common denominator. List your sites in Link Directories that
offer a specific category that best fits your site content and
services.