The Jeffrey And Tracey Info Emporium

Location, Location. Location

Studies show that placing links within text often helps
ensure that they will be seen by the reader

Studies show readers look at a page in a somewhat of a “Z”.
They tend to start at the upper right hand corner then move
towards the center and then across to the left. Place links in
the this “read area” for best results. See Report
Eye Tracking IIIfor even more specific information

Links placed in the upper right-hand corner of a site are
more likely to be seen and clicked. Include special offers and
new content in this location to maximum exposure.

Add descriptive content around a link to improve the odds of
search engines picking up link and the description.

Innovative placement of banners helps get them clicked

Avoid horizontal lines between ads and text. People stop
ready when they see a line.

Add a call-to-action words: “buy this here,” “order now,”
and “click here,” to alert readers to an opportunity.

Format Your Page to Sell–Web Page Layout is Important

According to Eye Tracker III studies, smaller type encourages
focused viewing behavior (that is, reading the words), while
larger type promotes lighter scanning. And that for headlines –
especially longer ones — it would appear that the first couple
of words need to be real attention-grabbers if you want to
capture eyes. Readers eyes typically scan lower portions of the
page seeking something to grab their attention. Their eyes may
fixate on an interesting headline or a stand-out word, but not
on other content.

Short paragraphs are read more often then long ones. Studies
show that short paragraphs get twice as many overall eye
fixations as longer paragraphs. Long paragraph formatting
discourages viewing.

A one-column format is more likely read than two or more
columns. Surprisingly most readers look at text before photo’s.
However, they almost always at least briefly scan photo’s when
looking at a web page.

This entry was posted on Tuesday, March 11th, 2008 at 4:21 pm and is filed under Sales Portal. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.