A seo guide for the uninitiated
Google SEO is several things, it’s an art and it is a science. Search Engine Optimization is creative and it’s technical. It’s logical, parasitic and opportunistic.
The aim of Search Engine Optimization is to maximise targeted types of valuable traffic to a web site from search engines by improving the visibility of said website in Google organic or unpaid search engine results pages.
Traditionally, this has meant aiming for no1, or top ten positions in Google but SEO has evolved and now a SEO needs to be more of a marketer than just a tech geek. A seo wants to be involved, not simply with high positions in Google for relevant keyphrases, but with analysing competition, traffic and analytics, and changing traffic to leads and sales.
I wish to draw a line between SEO and link-building. One (SEO) is on-page (on-site), the opposite, off-site (Linkbuilding). A quick preface to SEO by the experts at Hobo…..
1. Continually Think about Google’s Guidelines 2. Google Rule change on occasion - keep up to date with them! 3. Onsite, be squeaky clean with SEO! There are a number of seo techniques to avoid! 4. Don’t hide text or links, do not keyword stuff 5. Do not look to ‘fool’ Google - why not provide Google what it needs? Don’t think your smarter than the geeks at Google HQ ;). 7. Remember each algorithm was an plan 1st 8. Suppose sort of a Google engineer, what are they making an attempt to achieve? And why? 9. Google Recommendations can be interpreted differently however ignore search engine SEO pointers at your own peril 10. Obtaining free placement in Google is straightforward - you do not want any reasonably software 11. All you need could be a link from another website to your website.
12. Google wants to understand it is a full link to include you in it’s database (index) of internet sites 13. You’ll be able to submit your site to Google, however I assume it’s pointless - I’ve got never used this technique 14. Some seo experts charge for ’submission’ to Google and different search engines - I would not hassle 15. Be wary - SEO can be a mysterious business - guarantee you do not get scammed by unethical seo corporations 16. Domain authority is among the foremost vital ranking factors in SEO 17. To rank in Google for a keyword your website desires to own online business or domain authority 18. The key of excellent rankings is getting alternative, additional trusted sites, sites to link to you. 19. You cannot pretend authority, but you’ll be able to grow Google authority over time 20. W3C for example could rank in the high ten for anything - a brand new site cannot! 21.
Becoming an authority in your niche is what it’s all about. Hobo is a Scottish SEO specialist. A builder of Joomla and Wordpress content websites and with a specialist team focused on Google search engine optimisation.