The Jeffrey And Tracey Info Emporium

Do you have an idea for a private clothing label that will make millions? Does the idea involve a need for trendy fashionable tees and tanks that you will then alter and style into sellable product? You know what you want to do with the blank shirts, but the challenge lies in finding…or making…blank apparel that is “cool” enough to meet your standards. There are two solutions.

Solution 1: Lease an empty warehouse. Import fabrics. Purchase cutting machines and sewing machines. Hire staff to design the blanks, cut the fabric, and sew the garments. Hire staff to manage your other staff. Waa-la…blank garments.

Solution 2: Do a little research on the internet, possibly talk to a few people who have faced your challenge with their own business, and then purchase your ready-to-alter trendy blank apparel from a company who has done all the work of ‘Solution 1′ for you.

There are a number of companies that exist solely for the purpose of providing blanks to those ‘in need’. Depending upon what your line looks like there are blank suppliers that supply simple economically priced to highly fashionable slightly more expensive garments. You can even find companies that provide the garment and the private label services (i.e. screen printing, relabeling, embroidery, etc.) as needed.

The simple solution is this: Minimize your overhead expenses by outsourcing, spend your time doing what you are good at, and turn heads with your fresh new designs!

Bradley J

Fashionable Wholesale Clothing

Your clients are the backbone of your business. You can’t afford to lose even one of them so you must concentrate on building solid relationships. Relationships with fellow business owners and
your employees are equally important. Building strong business
relationships creates stability for your business because you are
able to give more personalized service. Whether you realize it or
not, your company’s location affects your relationships with others.
Here’s how renting an executive office suite can help you build
great relationships with your clients, business associates, and
employees.

More Time for the Things that Matter

Renting an executive office suite is a solution many businesses
are using simply because it saves time and money. An executive
office suite is an office rental service that goes the extra mile for
you as a tenant. You’re not only renting office space, but also the
features, functions and equipment that are necessary for your
office to operate efficiently. You don’t have the worries of furnishing
your office or keeping up with building maintenance, so you can
focus on your clients.

Network with Surrounding Business Owners

With an executive office suite, you’ll be located near many other
businesses. The suites are usually located in a large business
ark with many offices. You should attempt to build relationships
with other tenants. Visit your office “neighbors” and introduce
yourself. Let them know you are willing if they ever want to
participate in a joint venture. Recommending one other to clients
is a great way to establish an ongoing relationship with your fellow
tenants. These business associates might one day become your
clients, or vice versa. In the business world, this is called
networking.

Pamper Your Clients

Use your extra time and your professional office to build very
strong relationships with your clients. If your client requests a
meeting, you can meet with confidence because of your location.
Take time each month to write out personal “thank you” cards after
a client buys. If you discover something that could really benefit
your client or save them money, give them a call. Spend time
focusing on your clients and their needs to secure their loyalty to
your company.

Guide Your Employees

Also build a solid relationship with your employees. Your
employees can make or break your business. They often provide
the service (good or bad) that your clients receive. Time spent to
build open, friendly relationships with your employees will not be a
waste. Find out their needs and do everything possible to meet
those needs. Learn from your employees how things can be
improved around the office to make work more pleasant or to
increase productivity. Employees are often a valuable source of
information rarely heard. When you don’t have to worry about
everyday office tasks and servicing your own equipment, you can
spend more time working with your employees.

Keeping your business office neat, clean and operational is
important, but without solid business relationships, you’ll have no
need of an office. An executive office suite makes it possible to
have all of these features without spreading your time and energy
too thin.

Grace Corporate Park virtual office service can help you establish a prestigious business in New
York City. We also provide permanent and temporary serviced office spaces.
See http://www.corporatepark.net for more information.

Mesothelioma…

The majority of webmasters and internet marketers who see this
word can’t help but think about the supposed ‘top-paying
keywords’ lists which have been circulating for some time now.
You may have experimented with a few yourself just to see if the
rumours were true. By the way, anyone who knows how to find the
real value of Adsense keywords knows that Mesothelioma is not
the highest paying keyword on the market today.

I have mixed feelings on the top-paying keywords issue. On one
hand, I believe that if you do choose top-paying keyword driven
topics and write good, original content about those topics, then
you deserve every dime or dollar you get from Adsense. I also
feel that using the right keywords on your page for both search
engine optimization and boosting Adsense values is ok when used
in moderation. For example, if ‘webpage templates’ isn’t as
profitable and traffic-pulling as ‘web site templates’, then I’m
going to use the latter terms within my content of course.

What I don’t agree with is using top-paying keywords simply to
slop a pile of feeds & links together and calling it a “page”. I
wouldn’t even call them pages, a better term is ‘corrupt files’.

There is much debate over the implementation and value of
top-paying keywords and some don’t believe they exist at all.

Some say focusing on high converting keywords and topics is more
effective than chasing the illusion of top-paying keywords and
topics. Just as many will say the opposite.

The question is: Which is more important? What should webmasters
be focusing on? High paying keywords or high converting
keywords? Should we be bothering at all?

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You want to get a good, solid overview of what it takes to acquire that business loan you need, especially if you are a startup. The essential element of what the lenders out there require of you can be wrapped up in the acronym, C. C. C. These are…

Cash - Decide how much money you want to borrow, what it will be used for specifically, and how much you personally will put down on the loan. The more cash you can come up with the better, period.

Credit - Your personal credit score really should be 700 or better. Unless you’ve got tons of cash and collateral, don’t even attempt a loan request until it is. Personal credit reports can often be obtained free and securely over the internet.

Collateral - The more collateral the better. The lender will establish a loan-to-value on all of it. Having a house to pledge is a huge plus. Keep in mind, though, that little or no cash and lousy credit will not be made up for by an excess of collateral.

You must decide how much money you need and how much you can raise for a down payment. You must get working to make that credit score of yours better. You know how many assets you have, and should find out what their liquidation value is. You need to discover how to get your hands on additional cash and collateral should the need arise…

Still with me? Good. If you are serious about starting or enhancing your business through a loan, you need to understand that lenders will want to know how much skin you have in the game. After looking into a loan possibility, many aspiring and existing entrepreneurs conclude that the money lending industry is too demanding and complex, and the sheer volume of information required by them is overwhelming. Then, discouragement sets in and drains all the excitement and enthusiasm out of them.

But perhaps it’s prudent to think from the lender’s perspective for a moment. Imagine a stranger approaches you, nicely dressed and polite, and proceeds to enlighten you on his idea to build a lovely espresso stand just down the street from your house. His vision of the success of this venture is optomistic, he apparently has a little experience at running coffee joints, and is now inquiring if you would like to fund the construction and initial operation of this hopeful enterprise.

So, naturally you begin to be a little inquisitive…

You: “How much cash will you have on the line for this project?”

Him: “Cash?”

You: “Yeah, you know…, money? And, since I’m asking, how’s your credit? Have you been making all of the payments to your creditors on time?”

He begins to squirm.

Him: “Well…, about the money thing, I wouldn’t be coming to you if I had any of my own. And, as far as my credit is concerned, it’s happens to be pretty good…I think.”

You: “Do you have any assets that can be pledged against this loan in case of a default?”

Him: “Default?! Good grief, man. Can’t you tell by looking at me that I’m a man of my word?!”

You: No.

At this point, he leaves your presence discouraged, fuming, or both. No one in his right mind would fund such a proposal at face value. On the other hand, if that same man came to you (and you were in the business of lending money), laid out a sensible business idea, put up 20% of the loan amount in cash, had good credit, had experience either at running a business or in the industry he was proposing, and had a sufficient amount of collateral to cover losses due to unforeseen circumstances, you might consider him a “good risk”, wouldn’t you?

All lenders have the difficult task of making future decisions based on historical information. Commercial or private lenders such as commercial finance companies, leasing companies and mortgage banks, though not directly regulated by the government, still must adhere to certain credit granting criteria. Institutional lenders such as banks, credit unions, savings and loans, etc., lend money obtained by borrowing from their depositors. Thus, they are both regulated by the government and more critical in their policies regarding lending. Regardless of whether you approach one or the other, neither one of them are in the business to lose money. Give them reasons to lend to you. Did you know that lenders want to provide money to you? Let them!

By preparing your personal three C’s properly for the scrutiny they will endure, you’ll give the funder a good opportunity to fulfill your request for business startup capital. There are many other details involved in the process, such as the sizeable amount of paperwork you need to prepare and gather. But, if you’re serious and confident about your venture, pony up and be willing to hurdle the necessary fences to satisfy the lender’s requirements. At that point, an independent loan broker will be one of your most valuable allies. Contact a professional who can walk with you through the process and explain the details of the transaction. Your chances for approval will become greater and your lender will thank you.

In part 2 of this article, we will examine the types of paperwork necessary to package a startup loan request to the lender.

Mark Uptain is the owner of Regent Business Capital, a loan and lease brokerage that works with lenders nationwide to help small and medium-sized businesses get financing. His website http://www.EquipmentLeasingSource.com, offers free equipment leasing information and competitive quotes to businesses throughout the United States.

Today the Internet is much more than a simple document storage/retrieval
system. It is a great vehicle for anyone who wants to setup an online business
with little or no money and a want-it-now attitude.

I have a programming background but it was not my technical know-how that
allowed me succeed in this area but my trials and errors as a ‘business man’.

I have tried many opportunities and techniques but it was through my failures
I’ve learnt and consolidated a simple technique to succeed as an online
business owner.

I can assure you that, although you will need to acquire some basic technical
skills, your success will depend not on your programming or typing skills but
more on what you have between your ears.

Below is my list of what you’ll need and have to do to succeed as an online
business owner.

1. Have a dream and persistence. If you haven’t got a dream and the persistence
   to follow it through then you will fail, guarantied.

2. Have a mentor. Find someone who has gained the experience in this field. Beg,
   crawl, wash their car, do whatever takes to become their student. Listen to
   their advice and learn from their failures and successes. You’ll save yourself
   a lot of time, effort and money not to mention heartache and disappointment.
3. Find a hobby, a ‘pet’ project, something you are interested in and would do
   without payment or rewards. If it gets you excited, keeps you awake at nights thinking
   about it, it will provide you with opportunities to make money from it too.
   For example, once you have a project/activity that you live for, be it surfing,
   stamp collection, video games, mobile phones, you could start a local club.
   Once the club is established you can start a club website. Once the website is
   up and running you can introduce products to promote the club and your
   project/activity. You get the picture? You probably have seen the film
   ‘Pay it forward’. Well, you can use the same principle in establishing an
   online business. Give something valuable first and then you’ll get your
   opportunities to reap your rewards.
4. Promote and automate your project website. Once you completed step 3 above
   and your site is up and running you want to be able to promote your club site to
   ‘outsiders’. You don’t have to get technical and bogged down in programming or
   writing strings of HTML code. There are brilliant software out there to do a
   lot of ’skilled’ tasks with the push of a button (both free and commercial
   products). Learn to use them well! Promoting your website should be your
   priority from now on. Get as many people to come to the site as you can and
   automate this activity. Start a newsletter to keep in touch with your
   members and provide them with free advice, tips and news on the subject of
   your project/activity. And again, automate this too. Get software to automatically
   distribute your newsletters and automatically sort any emails you get in reply
   to your posts. Set up autoresponders signup new members and to respond to email
   queries; automate, automate, automate…
5. Once you have enough members and you have an established, loyal group of
   followers, you can introduce your promotional products and other services that
   you now want to sell and make money from as a business. You’ll have to be
   gentle and do this bit by bit. You may also find it useful to have another,
   separate, commercial site for this purpose and simply direct your members there
   from your ’signature files’ or ‘letterheads’ you send out as part of your club
   newsletter. By now you should have enough experience in setting up and running
   a website from step 3 above. If you did have a separate commercial site you run
   a smaller risk of offending ‘purist’ club members.
6. Review the operation of your site, experiment and test the effect of site
   layout, content, headlines etc. Review and look for opportunities to further
   automate anything that you can to make your site ’self-sustaining’. If you do
   this you should be able to get yourself more free time to actually enjoy your
   hobby/project and to go out and look for more new material (advice, tips and
   news) that you can send out to you members. Once you have a website running
   and are making money out of it, it is very easy to forget that without new
   content and looking after your members your business will not survive. So
   make sure that the time you have freed up by automating your processes, you put
   back into searching for and providing fresh content and keep on provide a
   service to your members and keep in mind that they are members because they
   share your enthusiasm for the hobby and not for your business. Find a gentle
   balance between that hobby and your commercial interests.

I hope you find this article useful.
Wishing you success in your new adventure,
Ference
http://www.internetprofitmentor.com

Click here
if you need more help or inspiration with starting your Internet Empire.

Buying and selling concession trailers can be difficult for people in the concession business.

For buyers, the main problem is the cost of the trailer. There are many large companies which sell concession trailers but they are very likely to charge a premium for trailers which can cost over $20,000.

This is a sizeable amount which first time buyers will see as a huge expense. For existing concession business owners looking to buy a second or subsequent trailer, the cost may not be such a big issue, however, whenever possible it is good business practice to purchase items at as low cost as possible in order to increase profit margins in the long term.

On the other hand, sellers may find it difficult to sell their trailers because although the concession business is a billion dollar industry, it is not as widely taken up as an entrepreneurial pursuit as other things such as real estate and other businesses. Due to this, finding a buyer in your area may be difficult.

One of the recommended ways to buy and sell concession trailers is using the internet. The internet creates a meeting place for buyers and sellers interested in the same industry to trade.

ConcessionTrailerBay.com is lists over 1000 concession trailers every month and bridges the gap between buyers and sellers. Whether you are looking for new or used concession trailers, you are sure to find it at ConcessionTrailerBay.com.

To find product ideas to market one can start by researching a wide variety of specialty and niche magazines. If your local library doesn’t have a big selection, make a trip to a large bookstore or news shop. The following niches usually yield excellent product ideas:

COLLECTIBLES. Stamps, coins, salt shakers, jewelry, etc.
HISTORY AND MEMORABILIA. Civil War, Victoriana, etc.
MUSIC. Rock, classical, jazz, folks, country, hot stars, etc.
HOW TO & HOBBIES. Car & motorcycle repair, carpentry, astronomy, etc.
HEALTH AND FITNESS. Body building, athletics.

SPORTS. Little known and extreme sports make great niches.
ANIMALS. From dogs and cats, to exotic pets like parrots and lizards.
ARTS & CRAFTS. Model airplanes, ceramics, watercolor painting, etc.
OUTDOORS. Hiking, backpacking, camping, etc.
MONEY. Investing, saving, bargain hunting.
COOKING. Regional, gourmet, desserts, wines, beers, spirits.
KIDS & PARENTING. From infants to teenagers.
HOME & GARDEN. Gardening, home improvement.
MEN & WOMEN.

FASHION. High fashion, large sizes, etc.

1. Choose a niche that interests you and do some research.

After choosing a niche grab a half dozen magazines, buy a cappuccino, pull out a notebook, and start copying down all the advertising and article headlines in those magazines. If your niche is very small or very large, broaden your research.

For example, let’s say you’ve chosen men’s health. Don’t just look in the obvious magazines on that topic. Also look at hunting magazines, bodybuilding magazines, gun magazines, fashion & trends magazines (like GQ), Sports Illustrated, and some recreational magazines (skiing, surfing, hiking, etc.).

2. Compile a list of at least a hundred different headlines.

This list will yield 80% of the market research you need to choose hot health products for men. You’ll know the buzzwords, the hot topics, and the current trends.

The other 20% of your research will be thinking about what kinds of concerns those headlines address. Ask yourself, “If a guy is attracted to that headline, what’s worrying him?”

3. Now spend some time reading a few “typical” articles on your chosen topic.

This will give you a flavor for the kind of writing style you’ll use on your web site.

4. Study the display ads.

Advertisers spend billions of dollars every year to sell in magazines. They wouldn’t be shelling out that much loot if they weren’t making sales.

In our men’s health example, focus on the ads for power bars, toiletries, beef jerky, prescription drugs, and most importantly, over the counter meds. When you see an advertisement for Tylenol, pay attention to how they sell it. If “fast pain relief” seems to be the focal point, you now know that ads that promise speedy results probably appeal to men. Note down these “buzz words.”

5. Go to the back of each magazine and look at the classifieds.

Copy down any classified that grab your attention. You’ll notice most are short, and prompt the reader to call for more information, visit a web site, or send a SASE (self-addressed stamped envelope) to a particular address.

Most classified in magazines are basically lead capture mechanisms. So you can be sure that if the advertiser keeps running those ads, they are converting a lot of those leads into sales. What ads seem to appear over and over? What products are they promoting?

6. Use these notes when looking for affiliate products to promote.

Keep referring to those headlines and ads. They’ll help you choose products that are likely to sell well, as well as writer strong copy for your web site.

And don’t throw that notebook away! It’s a valuable piece of market research that you can use to build several interconnected mini-sites - all for the mere price of a few coffees and several hours in a pleasant bookstore.

Magazines are a rich source for finding marketable products and gaining insight as to the buzzwords and marketing techniques. Advertisers in magazines have spent millions of dollars conducting research and finding ways to reach their target audience. You can increase profits by paying attention to products in niche magazines and the methods used to sell them.

This article has been authored by Anik Singal, a successful affiliate marketer. Anik has developed his own affiliate marketing system that helped him earn over $10,466 in 60 days - Join his FREE course.
Free Affiliate Programs Course

It is said that “it’s not what you know, but who you know that counts”. I believe that “it is what you know that will give your head start, who you know that will get you going, who knows you (and your products or services) that will help you succeed, but what you do with your knowledge and relationships that will make you succeed.”

So, stop thinking that you can do it all. You can’t. There are not enough hours in the day for you to do everything. Stop thinking that you are irreplaceable or that no one can do nearly as good a job as you. After all, we are all mortal. As an over-achieving, overly energetic, obsessive-compulsive, competitive, I gotta-do-it-all, supermom-sister-wife-daughter-cousin-friend-colleague…I learned the hard way that it’s time to stop the madness.

Just like women do, I used to think that I have to do everything that has my name on it because it’s a reflection of me. Even in the process of being everyone’s “go-to-woman” I knew I was abusing my body, mind, heart, soul and family, but I still did not slow down. I set such high goals for myself, that while others admired my above-average status, I still fought for the outstanding, superb, nearly perfect grade. The odd thing is that I was never disappointed if I was in 2nd place or got a “B” because I always knew it was my best. Yet, I never took the opportunity to relish in my good work, fortune, or success, because I’d be on the next 1, 2, 3 or even 4 other projects that already started.

Finally, I got a very harsh lesson in life. I got into a car accident; I was forced to stay home away from work. I couldn’t use the computer, watch TV, listen to a radio, or even lift my babies. Basically, I was helpless. I was forced to slow down and see my life flash in front of me. I immediately became humbled by the many blessings God gave me, particularly my roles as wife, mother, daughter, sister, and friend. I quickly learned that life outside of God and family kept moving along without me, and nothing stopped for me, or because of me.

Praise to God, I had this life-changing lesson. As women, we need to slow down and appreciate our blessings. At EmpowerWomenNow.com I continuously praise and empower women to put themselves first and accept the here and now.

I also learned that good things come to those who work smart, and wisely, but most of all are cordial and kind. My selfless gift of giving was paying off. Power people (in my personal, professional, and social life) allowed me the break I needed. These power people allowed me to appreciate all the hard work and efforts I put into everything I do…or did. Since I always treated my relationships with the utmost trust, honor, and respect; this was given back to me 10 times over. I gained true loyalty from clients, and my family and friends helped me and my family through my helplessness and much, much more.

These power people make up my power network, and they allowed me to see myself in a beautiful light. By fostering good will in others, I was rewarded more than what I thought I gave. Yet, in reality, I gave so much of myself through the power of networking (strictly being myself) that they gave me back exactly what I needed: patience, understanding, loyalty and love. In turn, they all told me that “I deserve it”. The pains of my body are almost minuscule to the fortune I gainedwhich is my life, and the true power of a power network.

(c) 2005 Ponn M. Sabra, MPH

Ponn M. Sabra, MPH is the Author of “Empowering Women to Power Network”. To learn more about her book and sign-up for FREE tips, articles and resources, visit her at http://www.empowerwomennow.com . Ponn is profiled in Marquis’ Who’s Who of America and Who’s Who of American Women.

“We all live under the same sky, but we don’t all have the same
horizon.” — Konrad Adenauer, first chancellor of post war West
Germany

Like mission and vision statements and values, goal setting and
visioning labels often get confused and used interchangeably.
Generally that doesn’t matter. As long as the people on our
teams and in our organizations are clear and consistent with
their meanings and approaches, we shouldn’t get hung up on
definitions and jargon.

But many people really are confused about the conflicting and
complimentary aspects of visions and goals. Goals are management
issues. They deal with rational analysis, planning, measurement,
and discipline. Visions are leadership issues. They deal with
feelings, energy, ideas, and fantasy. These are not either/or
choices — both are needed. These are and/also paradoxes to be
balanced.

Differences Between Goals and Visions

Goals

* Rational - use our head

* Mind

* What is Wanted

* Measurable Objectives

* Detailed Strategies and Plans

* Focus

* Sets Priorities

Visions

* Emotional - engage our heart

* Spirit

* What Could Be

* Sense of Direction

* Picture of Preferred Future - Opportunistic

* Purpose

* Creates Energy

Goals follow out of the Focus and Context of our visions. They
are shorter-term steps toward our longer-term vision. Especially
in today’s fast changing world, most detailed strategies or sets
of plans aren’t relevant for more than a few months. Effective
visions define what we want us, our team, or our organization to
look like well into the future. To set goals is to be
reasonable. To vision is to be bold.

Team and Organization Visioning

“All of the leaders to whom we spoke seemed to have been masters
at selecting, synthesizing, and articulating an appropriate
vision of the future. Later we were to learn that this was a
common quality of leaders down through the ages.” — Warren
Bennis and Burt Nanus, Leaders: The Strategies for Taking Charge

Within two months of joining forces in 1981, Art McNeil and I
developed the first of many visions for our start-up training
and consulting company, The Achieve Group. It became a yearly
ritual for us, and later our team of Achievers to review and
revise our vision (and values) and then set that year’s
strategies, goals, plans, and budgets. Starting with Tom Peters’
Toward Excellence program in 1983, we went on to help hundreds
of management teams (some much more successfully then others) in
many countries establish their Context and Focus and then put
together implementation strategies and build the leadership
skills that brought it all to life.

At Achieve and now at The CLEMMER Group, we have learned that a
powerful organization vision will:

* Create organizational energy and enthusiasm for change and
improvement.

* Provide an overarching “big picture” direction, focus, and
passion to strategies, budgets, plans, systems, processes, and
technological change.

* Focus and build teams much more effectively than wilderness
experiences, simulations, or group exercises (most “team
building” activities are done in a vacuum and don’t last).

* Counterbalance the pain, suffering, and helplessness that
downsizing, disaster, or other such depressing activities
usually bring.

* Vaccinate people against the Victimitis Virus and Pessimism
Plague by giving them a sense of hopefulness and
self-determination.

* Set up a “magnetic force” that will attract the people and
“lucky breaks” needed to move toward the vision.

* Repel those people who don’t want to be any part of anything
so “unrealistic,” “fanciful,” “stupid,” etc.

* Boost “psychic pay” so that everyone feels like a winner who
is part of an organization that’s going somewhere exciting.

Our ability to develop an energizing Context and Focus for our
team or organization will determine whether we’ll be a true (and
effective) leader or a technician or technical expert,
supervisor, project manager, administrator, or bureaucrat. At
the heart of cultural leadership is caring for the context.
Goals need to be energized and focused by the larger context of
exciting visions. These paint us into the big picture and draw
us forward to the future of our dreams.

By Christine Pinella

The world’s leading Climate Change scientist warned the EU and its international partners today to rethink their targets for decreasing carbon dioxide in the atmosphere, claiming that we have massively underestimated the problem.

James Hansen is the head of the NASA Goddard Institute for Space Studies in New York. He has called for a reduction in CO2 limits.

Hansen says the EU target of 550 parts per million of CO2-the most severe in the world-needs to be reduced to at least 350ppm. The cut is needed if “humanity wishes to preserve a planet similar to that on which civilisation developed”. A final version of the paper that Hansen co-authored with eight other scientists was posted today in the Archive website. No theoretical models of the Earth were used in this study. Instead, the researchers looked at the history of the Earth’s sensitivity to climate which they said gave a more accurate picture.

Studied samples from the ocean can track CO2 levels back millions of years. When the world began to glaciate in the Ice Age 35 million years ago the concentration of CO2 was 450ppm.

“If you leave us at 450ppm for long enough it will probably melt all the ice - that’s a sea rise of 75 metres. What we have found is that the target we have all been aiming for is a disaster - a guaranteed disaster” says Hansen.

Although previous estimates claimed that at 550ppm the world would warm to 3C, it has now been proven that the estimate would be doubled at 6C.

Hansen is a prominent figure in climate change science. He was one of the first to bring the extreme issue to Congress in the 1980’s.

The fundamental reason for his revised data was what he called “slow feedback” mechanisms which are only now becoming fully understood. They amplify the rise in temperature caused by increasing the concentration of greenhouse gasses. Ice and snow reflect sunlight and when they melt the barren ground absorbs heat.

Satellite technology from the past three years has shown that Greenland and Antarctica both are losing mass at alarming rates.

The belief that the shrinking of ice sheets would take thousands of years is now being thought “implausible” by researchers like Hansen. “If we follow business as usual I can’t see how west Antarctica could survive a century. We are talking about a sea-level rise of at least a couple of metres this century”.

The new target of 350ppm may lead some to believe the bar is set unrealistically high. With the US administration struggling to keep up with international efforts, climate campaigners are having a hard time setting the goal at 450ppm.

Hansen said his findings were not a call for despair. The good news is that reserves of fossil fuels have been exaggerated and another source of energy will have to be put in place. Other measures include a moratorium on coal power stations which could reduce emissions to below 400ppm.