The Jeffrey And Tracey Info Emporium

Yes, pay per click advertising will cost you but if you do it right, it should make you money. If you are running pay per click advertising campaign and more money is going out than coming in, something is not right. Here are 5 steps to targeting the right keywords and minimizing costs.

Are your keywords too broad?

Let’s just say you have developed an amazing diet drink that is safe, effective, tasty and will guarantee that people will lose 15 lbs in 30 days. You know you have a product that is a winner and are excited about marketing it on the World Wide Web. However, you are relatively new to the Web and pick keywords that are too general and expensive like ‘dieting’ or ‘weight loss’. Not only are you perhaps disappointed by your PPC advertising results but it will likely be draining your bank account. This is why niche keywords are so important. Look at bidding on keywords such as ‘weight loss supplement’ or ‘weight loss drink’. Go to Overture or Word Tracker and find keywords that are more niche oriented and not so competitive.

Is your ad dull or attention getting?

It is worthwhile to spend some time learning about effective copy writing. It could be the difference between mediocrity and success. You want to know how to get someone’s attention. Unfortunately saying “I have the best diet drink on the planet” doesn’t work. You have to motivate and inspire people to take their time to look at what you have to offer. And, in pay per click advertising you have to do it in very few words. This can be a challenge. Learn the words that sell or attract or grab someone’s attention like “Must see”, “Quick results”, “New…”, “The truth…”, “Groundbreaking…”, “Instant…”

Double Check your URL!

Sounds like a no-brainer but many times people either misspell their URL or send someone to their home page instead of the page that directly relates to their question. In other words, you may have a website that is dedicated to weight loss but in your pay per click advertising, you want to direct them specifically to your diet drink. So, you would want your URL to read http://www.myweightlosssite.com/dietdrink.html. There is nothing more frustrating to the website visitor than having to go hunting for the information. Your job is to make it easy to find and informative. If they have to look long, they will leave. These are dollars lost to you.

What is your competition doing?

It is likely that your competitors who have a high PR (page rank) and continue to advertise, are doing something right. Learn from those who are successful. While the differences may seem subtle to you, in the World of PPC advertising a word or sentence can discourage or invite a potential website visitor.

What should my title be for my PPC ad ?

Plain and simple use the keyword that is being searched on. Don’t get fancy or creative here. If someone is looking for diet drink then your ad title is ‘diet drink’.
Give the website visitor what they want.

The bidding war is on

Try your best not to get caught in the bidding war game. There are plenty of ways to drive traffic to your site without spending a fortune. General keywords will always have high prices like ‘dieting.’ Don’t fall for the trap. Most refined keywords will have lower priced bids but are excellent because they will target your traffic. A Website visitor may only be looking for diet recipes and dislike diet drinks. They are not your customer. Same for the website visitor who may want to tone-up while they are dieting. The more specific you can target your market, the better you will do.

Two other tips: If all the bids are around 25 cents and the lead bid is at $5.00, you know someone is trying to own the number 1 position. If you want to have fun bid $4.99 and they will get nailed $5.00 for every click and you will only pay 26 cents if they click on your ad. Warning though: if you want to play this game, keep an eye out so they don’t drop their bid. I sometimes do this as a temporary measure to bring someone back to fair playing grounds.

Secondly, keep any eye on all of your bids. People do change what they are willing to bid on any given keyword or search term. I do an overview every few days.

The test results are back

One last key to good pay per click advertising is testing your ads. You can set up two different campaigns and rotate them for the same period of time. What you might learn could surprise you and benefit your bank account!

Jan Peterson founder of http://www.goldstarreview.com researches and reviews business opportunities Over 400 FREE reports available. Successful e-book with reprint rights also available.

I doubt that anyone reading this article hasn’t at one time or another found his or her business dropping off significantly. For some unknown reason, and without any warning, everything seems to stop. The phone stops ringing, your e-mail box has nothing but advertisements and it appears as if your business has come to an end. What happened and even more important what should you do when it appears as if your business has hit a wall?

Whatever We Focus Our Attention On Expands!

Usually, our first reaction to a drop in business is to panic putting all of our attention on what isn’t working. We immediately start worrying and complaining, commiserating with others who may be experiencing a similar situation. Although it’s a natural reaction, it’s actually the worst thing you can do. Why? Because there is a powerful premise that says: “Whatever we focus our attention on expands.” Ponder that for just a moment. Have you noticed that every time you pay strict attention to what isn’t working, it just seems to get bigger? Whether you believe it or not, the fact remains that when we put our attention on what isn’t working, it seems that things get worse. Yet when we put our attention on what is working, it seems that things quickly improve. Changing your state of mind alters the circumstances.

The Tide Comes in and the Tide Goes Out!

One of the important lessons I’ve learned through the years is that predictably business will have its ups and downs. The tide comes in and the tide goes out. As a person who enjoys my work immeasurably, when I first began my writing business, I would become terrified if the phone stopped ringing. I couldn’t figure out what happened and thought I needed to do something quickly to alter the situation. But once I learned that the ebbs and flows are natural, I made it a point to choose a different approach. Instead of staring at the pot of water waiting for it to boil, I started learning how to release the situation and put my mind on something else. As soon as I was really able to let go, things shifted. Either a new idea occurred to me, past clients contacted me out of the blue, new clients appeared or I simply decided it was time for a rest.

Prime the Pump!

Now whenever those quiet times occur, which are less and less frequent, I simply do my best to relax. By changing my focus and remembering all of the above, new ideas bubble up and I start to feel more creative. In fact during a recent quiet period I was inspired to donate my writing of a bio to a charity. Just as we need to prime the pump by adding a little water to it, I realized that giving some of my services away as a gift was a good way to get things moving again. It immediately changed the energy around my situation.

Taking Action!

But if you’re like most of the online entrepreneurs who prefer to take action while waiting for things to shift, I suggest doing some simple things that don’t put any pressure on you but give you a sense of accomplishment. The following few ideas can easily be applied during the down times.

1. Write an article and submit it to a popular publication. Nothing will give you quite the same sense of achievement as seeing an article you’ve written in print plus it’s one of the more positive things to do when you aren’t very busy. Just about everyone has something they’ve learned through their experiences that others would love to know about. Share it in an article and you’ll be amazed at how quickly the tide turns.

2. Write a press release and distribute it through one of the free press release distribution services. Often smaller companies think a press release is only for the big guys and hold back from using the media. But press releases are for everyone. Several of my clients have put out a press release and had overwhelming results they never expected.

3. Narrow your focus. When one of my clients found her business slowing down, she decided it was time to try a new tactic. She had been spending a lot of money on advertisements that weren’t working for her, plus her site wasn’t getting the amount of traffic she expected. Instead of focusing her attention on trying to reach everyone, she started putting attention only in places that were associated with her particular industry. She found that once she began focusing specifically on her arena many more people started visiting her site and business started picking up.

4. Try networking. We often forget that there are a lot of people who would be delighted to join forces with us by linking to our sites or referring us to someone they know. Recently, I made a connection with someone who aligned perfectly with my business. After communicating with him via e-mail I found that his site and services were very complimentary to my services. I then suggested to him that we add each other to our sites, which is exactly what we’ve done. The added exposure that we can provide each other has been extremely beneficial

5. Update your web site. Although your web site presentation has appeared online for quite a while, and you have realized a degree of success, perhaps it’s possible that your site needs some refreshing or revamping. Try looking at your web site from an objective viewpoint, almost as if you’re seeing it for the very first time. Review it carefully and notice if it still appeals to your eye and your ear. If not, add a new article, change the verbiage or add some new pictures. Figure out a way to optimize your site by adding search engine friendly content so that more people will find you. You don’t necessarily have to change your site, but simply update it while you’re waiting.

6. Visit past successes. Now may be a good time to stop by and say hello to clients from the past. They may have forgotten your e-mail address and might be in need of your services again. Or if someone has been happy with your services, ask if they would be willing to recommend you and suggest that you will pay them a small finder’s fee for anyone who becomes a paid referral. Maintaining good relationships with your past clients and customers is a great way of keeping your business flowing.

Just because you aren’t busy for the moment doesn’t mean that all of your hard work has come to an end. In fact this may very well be a great time for contemplation. Instead of scrambling to quickly drum up more business or fretting about the lack of income, perhaps this is the time to be still as you consider some new strategies. Before making a judgment about your quiet time, why not use it as an opportunity for expansion and growth?

Copyright2005

Charlene Rashkow brings 15 years of experience as a Writing Stylist/Consultant to her creative efforts as a freelance writer. She has successfully helped companies and individuals reach their objectives by writing exceptional web site content, press releases, bios, and articles of interest, business plans and all other forms of marketing material. You may visit Charlene at http://www.allyourwritingneeds.com

I could write a lot of pages, maybe even a book explaining what pay per click marketing is and what it can do for your business, but I will keep this short and to the point. Pay per click (ppc) marketing is an advertising platform in which you bid an amount of money that you are willing to pay for a click.

When a searcher does a search at Google all of the ads on the right side of the screen are ppc ads. Google calls them sponsored listings. When a surfer types in a keyword, the advertisers who have bid on that keyword have their ads displayed. When one of the ads is clicked by the surfer they are taken to the advertiser’s website. The advertiser is charged at maximum, the amount they’ve bid. Most of the time they are charged less than what they have bid. But they are never charged more than their maximum bid.

The bids can start at 1 cent and depending on the market and the ppc search engine, go up to $50 or more per click. When starting off I suggest bidding very low. Ten to fifteen cents per click or lower is a good start. The higher you bid the higher in the rankings your ad is shown therefore increasing your ad’s visibility and your potential visitors. The downside is bidding high can cost you a lot of money and in some cases bring you way over budget. Be very careful when bidding.

Bidding low might not get you as much traffic as bidding high but it will bring you traffic for much cheaper thus increasing your return of investment (ROI). One way to increase the amount of times your ad is shown (visibility) while bidding low, is to bid on a high volume of keywords. Some marketers bid on hundreds and up to hundreds of thousands of keywords.

This method will take some time. Putting together hundreds or thousands of keywords can be time consuming, but it is an effective strategy for getting quality traffic, without paying a lot of money. The more you work with the ppcs the faster you will get at putting together lists of keywords.

In case you’re not sure how to generate that many keywords there are many tools on the net that will help. Some are free and some charge money. One of the best free tools is offered by a company formerly named Overture, which has been bought out by Yahoo! This tool can be found here. http://inventory.overture.com

What can ppc marketing do for your business? Depending on your market, ppc marketing can be a great way to get quality traffic inexpensively, increasing your ROI and profit. It is also a great method for testing products because your ad can “go live” in as little as 15 minutes and up to 5 business days. Depending on which ppc search engine you use.

Advertising your business at free search engines a.k.a organic search engines can take weeks or even months for your website to be indexed in their directory. It can take a lot longer than that to get a decent ranking on your search terms. The more competitive the keywords you are trying to get listed, the harder it is to obtain a decent ranking. This is one reason why ppc search engines have a huge advantage over organic search engines.

I, as well as thousands of other marketers think the best two ppc search engines are Google Adwords and Yahoo! Search Marketing (formerly Overture). Google claims your ad can “go live” in 15 minutes but it usually takes a couple of hours. This is really fast. Yahoo! Usually takes a couple of days.

There are thousands of smaller ppc search engines. Some of them are good and some are not. Some will take your money but will not have many searchers. Google and Yahoo have hundreds of millions of searchers every day. If you think about using a smaller ppc do some research and find out what experiences other marketers have had. There are thousands of forums, newsletters, ezines and info sites dedicated to educating people about ppc marketing. You can learn a lot about Google Adwords, Yahoo! Search Marketing and a lot of the smaller (2nd tier) ppc search engines at these places.

Robert Walter has been marketing online for 5 years. He has successfully marketed products in competitive as well as niche markets. Find out how you can master Google Adwords http://hot-product-reviews.com

Precor is a well established industry that manufactures one of the world’s finest types of treadmills. They are rendering this service since 1984.

The reason for earning such a reputation is due to the quality production and high level of consumer satisfaction. The price for the product ranges from $2,200 to $ 4000. Its capacity of cushioning is high and it always monitors accurate statistics of the performer regarding the pace, distance, time taken to perform the workouts.

Precor is available in different models such as M9.31, which is practiced by the beginners, M9.33, costs around $ 3500, and M9.35, which costs around $4000. The horsepower of the model M9.31 & M9.33 is about 2.75HP and the horsepower of the M9.35 model is 3HP. As the price of these equipments peaks up, the numbers of programs that are preset also increase. Commonly, the capacity of speed is around 11 miles per hour in case of any of the treadmills.

The Precor treadmills are usually higher in price when compared to any other fitness equipments. But at the same time it is assembled with highly durable parts and therefore the quality is worth cherishing. Smooth treadmill is the most preferred treadmill due to its luxurious and magnificent appearance. This equipment is most well suited for the serious professionals and runners.

Paul has been providing answers to lots of queries through his website on a wide variety of subjects ranging from satellite phones to acne. To learn more visit http://www.askaquery.com/Answers/qn1569.html

You are welcome to republish the above article only if you add our hyperlinked URL.

So you want to offer a free contest on your website but you don’t know where to start?

First of all, you need to determine the type of contest that you want to offer. There are many kinds of contests that you can offer on your website and you can even come up with your own if you want to. The most common types of contests that site owners run are described below.

Newsletter Contest

A newsletter contest is a contest where your site visitors will need to subscribe to your newsletter in order to be entered into the contest. This is an easy contest to run.

Entry Form Contest

An Entry Form Contest is a simple contest where your site viewers fill out a simple form such as name and email address and they are automatically entered into the contest. Most viewers prefer this type of contest because there is no further obligation.

Message Board/Forum Contest

If you have a Message Board/Forum on your site then you can offer a post-the-most contest where site viewers are required to post messages in order to win. The viewer who posts the most at the end wins the contest. There are also other ways you can use your message board for contests.

There are many other types of contests you can offer on your site. It all depends on your creative imagination!

Now you need to determine what you are going to offer as a prize for your free contest. If you own an e-commerce website and you sell products, you could offer one of your products or a gift certificate as a prize. If you have a service oriented website then you could offer free services as a prize. You could also ask other business owners to sponsor your contest by offering their products or services in exchange for site promotion.

Finally, we go on to why you should offer contests on your site.
The main reason you want to offer contests on your site is to promote & market your site! You want customers to find your products and services! Advertising & Marketing your business are two extremely important aspects to running a successful business especially an online business. Contests are a great free way to advertise your site, get visitors to your site and to increase your overall site traffic. This is also a good way to get more subscribers and repeat visitors to your site. It’s also a way for your customers to sample your products before purchasing them.

Now that you know all about how to run a contest on your site and you have decided what you want to offer, you now need to promote your contest. There are many paid and free ways to promote and advertise your contest. The best way to advertise your contest is to submit your contest to the many free contest directories available on the World Wide Web. Most of these contest directory websites are updated on a daily basis, and since everyone loves free contests these contest directory websites have high traffic rankings which means your contest will be seen.

Below is a list of free contest directories that I have complied while searching the web. Feel free to submit your contests to them. They all offer free and paid listings.

www.ContestForMoms.com
www.ContestHound.com
www.GrandMaJam.com
www.SandyRealm.com
www.ContestGuide.com
www.ContestListings.com
www.CashNetSweeps.com
www.FamilySweeps.net
www.GalaxySweepstakes.com
www.SweepsAdvantage.com
www.sweepstakesonline.com
www.TheWinnersClub.net
www.ContestAlley.com

About the Author: Amanda Compton is a Work at Home Mom of two boys. Visit her at http://www.ContestForMoms.com, a Mom and Baby Resource site featuring a Free Baby Photo Contest, Mommy Forums, Parenting Resources and more for Moms! Be sure to keep up with her latest Home Business Site for Moms, http://www.HomeJobsForMoms.biz

Feel free to re-print this article provided that all hyperlinks and author biography are kept as-is. Copyright 2005

If the current indications are correct we may be looking at the end of reciprocal linking as a method of building rank and link popularity, at least as far as Google is concerned.

The latest ‘Google Dance’, nicknamed ‘Jagger’, has caused major concern by those suffering loss of position on the top ranks of the search engine’s listings. So we decided to take a close look at what is happening and see what we could learn.

We have a few small websites that have a limited number of links. These sites are used mostly for research and testing of our primary business in Web Analytics. By analyzing these sites, we were able to quickly get an idea of what is happening in Google’s Jagger Update, which is still in progress at the time of this writing.

By using our web analytics tools, we were able to look at the history of visits by the bots and the links to these small sites. We had to go back as far as January in order to build a picture of Google’s actions. Our software also allows us to look at all links from the SEs, not just those shown by using the browser’s ‘link:’ command. G only reports some of the links to your site, not all.

Here is what we have seen:

Like many other sites, we noticed a sharp drop in rank in our test sites around the first of July. They lost about 40% of their previous link popularity and moved down sharply in rank. Also, duplicate links on a single site disappeared. We now only showed one link from each linking site.

As Jagger started, unlike many others we have seen complain about G’s actions and timing, our sites stayed rather stable. Evidently they had already suffered their major losses. However, there was a small increase in the number of links. This caught our attention. We had expected that, like many others, we would experience further disruptions to our link structure.

But when we examined these links, we were surprised to see that not one of them had been listed with Google a few weeks earlier. Not one. Our research showed that these links had been live in G’s archive, but none had shown up publicly before now. It appeared that there was some sort of ‘aging’ process taking place, but this may just be coincidental. It is more likely that older links disappeared because the host site was lost in the shuffle and our links no longer appeared ‘relevant’.

The other thing we noticed was that not one of these new links was listed on our reciprocal links pages. In other words, all reciprocal links had vanished. We think that this is because G is down-grading or eliminating reciprocal links as a measure of popularity. This does make sense, actually. Reciprocal links are a method of falsifying popularity. Sort of a cheap method of buying a link, if you want to think of it that way.

If your web sites have suffered from the latest ‘dance’, you may want to take a look at the type and source of your links. If they are mostly from link exchanges, you are probably looking at the reason for your move down the list on the search engines.

During the second week of the Jagger Update, a few of our reciprocal links did come back up. However, we also noticed that these were from places where we had highly relevant content. They came from articles where we discussed our area of expertise: Web Analytics, or from forums where we had relevant threads. So we feel that these links came back because of content, not linking.

The other group that came back up was one-way inbound text links, regardless of the originating web site. These links also had strong relevance to our web analytics business. In other words, they contained keywords and/or phrases related to our site and its business.

This research has us now re-evaluating our linking strategy. We urge others to do the same.

We are now concentrating only on building strong one-way inbound links. We are focusing on publicity, articles, directories, and other direct methods of building our image and consumer awareness.

In addition, we are also looking for associated but non competing firms like web developers, Search Engine Marketers, SEOs, web site owners and designers to partner with us to build direct business relationships and the resulting inbound links. This strategy may not be the fastest method of building links, but we feel it is rock solid and within the spirit of good business practices. The best thing is that it is search engine independent.

We will no longer worry about chasing (or beating) the search engines and their ever changing algorithms. That is a fool’s game we are sure to lose.

Instead, we will focus on building rock solid links and popularity with the group that counts: our customers. By focusing on beating our competition and providing a top quality product, plenty of educational information and relevant content, we are sure to move up and stay at the top of the search engine rankings.

It’s something to think about.

-0-

Copyright 2005 by WG Moore

Permission is granted for this article to forward, reprint, distribute, use for in ezines, newsletters, websites, to offer as free bonus or part of a product for sale as long as no changes are made and the byline, copyright, and this resource box is included.

About the author

Will Moore is a web analytics specialist with over 20 years of hardware, software and web development experience. He has sat on the ANSII and ISO standards committees, been a speaker at major technical conferences in the US, Europe, China and Singapore and has written numerous articles on various technical subjects. Visit Web Stats Gold at http://www.webstatsgold.com for more articles and information on web analytics. You may contact him at will@webstatsgold.com

How to Choose a Multi Level Marketing Program

Multe Level marketing is appealing to many. It offers the
opportunity to work part time with potential to make full time
wages. Some people make quite a bit of money with these
programs, but it requires hard work to get to the top.

Choosing a multi level marketing program can be difficult. There
are so many of them, and they will all offer you the potential
to get rich with minimal effort. Here are some suggestions for
choosing a muli level marketing program.

Start with a program that you find interesting. This is a
part-time job, and you want to pick something you enjoy.

When choosing a multi level marketing program, look for
something new, something that not everybody is already doing. It
helps if the product caters to a growing or underserved market.

Start with a company that has been in business for several
years. Some MLM companies don’t last.

Watch for unrealistic sales quotas before choosing a multi level
marketing program. Some programs actually seem to set you up for
failure.

Talke to as many people in the program as you can. Use the
internet for research.

When choosing a multi level marketing program, there are many
factors to consider. Remember that these programs are about
selling, and the various programs will try to sell you on why
theirs is the best. Find a program with products that interest
you and then find out as much as possible about it. Choose well
and enjoy your second income.

Recently while surfing the internet, I came across a very
interesting website that teaches people how to setup on online
business. One aspect to increase sales is to establish an
affiliation program.

An “affiliation” is a relationship (an agreement) between two
parties in which one party sells the products or services of the
other in exchange for a commission. A good affiliation program,
even with a competitor, can supercharge online sales. The
product owner wins with additional sales and the affiliate wins
by receiving a commission.

The affiliate does not have to create or transport the product
that is sold, or even collect the money. This is all provided by
the owner of the product. This is a huge advantage for the
affiliate because startup costs are low. The beginning affiliate
only needs to primarily focus on product promotion. In many
case, the owner even supplies the affiliate with marketing
information.

For sale of goods over the internet, the affiliate provides a
URL hyperlink for the customer to click on. This hyperlink links
to the website of the owner of the product and has a special
code so that the affiliate will get credited when the sale goes
through. The credit can range from 1 to 50 percent (or higher)
commission, depending on the affiliation agreement.

Some ways for an affiliate to increase sales include:

1) Offer something for free in exchange for the email address.
People love to get free stuff and if they like what they get,
they may reciprocate at a later time with a purchase.

2) Capture the email addresses to an “opt-in” list. From that
list, send repeated emails to increase product awareness and to
eventually trigger sales.

3) Market unique products with unique web sites. This provides
product focus.

4) Include testimonials from real customers. (Be sure to get the
customer’s permission first.)

Advantages for the affiliate include:

1) Low startup costs. The other party develops and produces the
product.

2) No inventory. The other party manages that.

3) No handling of the product. The other party transfers the
product to the customer.

4) No order processing. The other party sets up the merchant
accounts and collects the customer’s money.

5) No shipping costs. The other party gets the product to the
customer.

6) No downstream warranty costs. The other party handles all
customer commitments.

7) If the product doesn’t sell, dump it and move to something
else.

The main advantage for the producer (the other party in the
affiliation relationship) is increased sales through increased
product exposure.

An properly implemented affiliation program really is a win-win
for both the producer and the affiliate.

Jim McCabe

I recently read a Christian Science Monitor article called
“Google’s Hidden Payroll” which looks at the economic
incentive for tech-savvy third world entrepreneurs to get
into publishing extensive web content and enter the Google
Adsense or Yahoo Publisher Network (YPN) game. What should
be obvious is that clicks on Adsense ads will be worth far
more to site publishers in low-wage countries than they are
to someone in high rent, high wage cities like San Francisco,
Los Angeles, Manhattan or Chicago.

http://snipurl.com/Made_for_adsense (CS Monitor Article)

That article made it appear that the entire Adsense program
was a huge underground economy, when in fact that program
made it truly viable for legitimate publishers of niche
content to do very well for themselves for the first time.
Those legitimate publishers had previously earned money
through participation in affiliate programs selling products
and services related to their site topics - but found that
Adsense brought in far more consistent income than affiliate
programs.

Major, high traffic sites like About.com and even
metropolitan newspapers have adopted Adsense as a viable
advertising vehicle on content sites. Many enthusiastic
hobbyists and other content rich sites learned that their
expertise filled sites could earn substantial income and give
them incentive to continue writing about their passion.
Things went south only when opportunists saw their chance to
sell get-rich-quick-on-Adsense ebooks and software to the
unitiated.

The bad news is that Google Adsense and YPN programs incent
those who know how to post web content, to put up massive
numbers of web pages, with maximum numbers of “ad units” per
page in hundreds of thousands of web pages in the hope that
visitors will find those pages and click on those Adsense or
YPN ad units and earn the site publisher money for each
click. The Adsense and YPN teams must somehow beef up their
site review teams to filter out the abusers. Below is a
WebmasterWorld discussion forum on the topic:

http://www.webmasterworld.com/forum89/13071.htm

The ad clicks earn the same money no matter what country
hosts the pages they appear on. Computer literate and tech
savvy programmers in Delhi or even Jalamabad for that matter,
who can afford to buy a $7.95 domain name, host it at $9.95
monthly and get internet access for another $9.95 monthly can
be in the made for Adsense content business for as little as
$30 monthly.

If talented programmers in India have even a basic
understanding of search engine ranking and can dynamically
insert a bit of javascript provided by Google to thousands of
pages of content, they can earn substantial additional income
by third world standards. Even one third of what a US
publisher might find attractive extra income becomes very
attractive to an overworked and underpaid tech worker in many
parts of the world.

Because the clicks on those ads earn the same money for the
New York publisher as for the New Delhi publisher, the
potential income to the New Delhi webmaster is worth far more
in time spent to get well ranked content pages full of
Adsense ads seen. They also have higher incentive for fraud -
having others click on ads which appear on their sites or
having friends and relatives in different locations do the
same - potentially doubling or trebling income for a
programmer in India.

Again from the CS Monitor story:

“Google is actively looking for those kinds of sites,” and
removes ads from them, explains Eric Giguère, author of “Make
Money with Google: Using the AdSense Advertising Program.”

Google created this scene by offering substantial incentive
to post web content, often repeated web content and even
garbage web content in order to display contextual ads. A
new term has even been coined for web sites put up solely to
display contextual ads - Made for Adsense or MFA sites. It
has been discussed in some forums that Yahoo Publisher
Network is filtering ads from appearing on sites outside the
US.

There are now software programs available to create article sites (I
won’t link to them here and contribute to their popularity),
which encourages webmasters to establish article submission
and archiving sites. There are dozens of software packages
available that make it easy to set up domains full of
templated article pages that come with a database file full
of tens of thousands of articles for about $100. The reason?
Posting thousands of pages of articles in the hopes of
attracting visitors who will click on Adsense or YPN ads.

The easy money leeches are lured out of their slime to suck
the blood of passersby when something as useful as Adsense
comes along. Forget that it now takes almost a year for a
new content domain to rank well - even if that webmaster
creates a niche site full of truly worthwhile and useful
content. Forget that most existing recognized article sites
display terms of use that restrict use of articles per domain
to under 50 per year. Forget that these templated domains are
using thousands of articles against author copyright and
article archive terms of use.

Gullible and lazy webmasters buy templated and IDENTICAL site
creation packages. They are lured by visions of riches, only
to be disappointed with no traffic to their Made For Adsense
sites full of content already posted widely across the web.
Usually, the well established article archives, like
EzineArticles.com and GoArticles.com will post articles first
and will rank best for that content because those sites are
already highly ranked and well known as article archives.

In a wildly convoluted spin of logic, a new Adsense blacklist
site has been launched which purports to help Adsense site
owners filter out advertising from other Made for Adsense
sites from their own Adsense sites, thus somehow increasing
their own income. That is difficult to comprehend, but some
Adsense publishers claim it helps increase the click value of
ads if they block Adwords ads from competing Made for Adsense
sites from appearing on their own sites.

Judging by all the online ebooks about getting rich with
Adsense, all the templated and prepackaged sites being sold
to webmasters to put up domains full of identical content
with Adsense, and all the buzz in the forums about made for
Adsense content sites - you’d think that Google would be busy
looking for ways to limit the inevitable content pollution.

The made for Adsense sites are easy to spot, they usually
sport logos or hypertext links back to the software site in
the form of “Powered by Article Monster” or “Plug-in-Riches”
kind of links (these are not real names).

Hopefully Google and YPN will begin filtering those and any
other membership or “Private Label Rights” content abusive
sites to keep web content pollution levels lower in Google
search engine results pages.

Mike Banks Valentine blogs on Search Engine developments
from http://RealitySEO.com and can be contacted for SEO work
at: http://www.seoptimism.com/SEO_Contact.htm He operates
a free web content distribution site at: http://Publish101.com

Still looking for new ways of promoting your web site? Right
now, you are about to discover 10 new ways of promoting your
on-line business at no costs involved. Here we go…

Strategy #1 - Free Directory Submission

First thing first. There are LOTS of free web directories eager
to get and show your web site’s address in their pages for free.

You will only need to submit your name, your web site’s URL, a
small description of your web page, and also you will have to
provide an email address for submission confirmation.

Strategy #2 - Link Exchanges

Linking partnership is an agreement between two related web
sites for exchanging links. You could easily insert a page
called “Related Links” and add some links to other partners or
related web sites.

Strategy #3 - Creating An Automatized Routine

That’s quick: Build your own web directory where webmasters can
submit their page only after adding at least one link to your
web site!

This process is also time effective because you don’t have to
visit their page to make the time consuming submission: they’ll
do all the job, from adding your web site’s URL on their web
page, to submitting their info into your directory - you just
have to approve the process.

Strategy #4 - Discussion Boards and Forums

Ever visited a forum? Is is that place where members talk about
a certain topic.

Join a forum where people talk about your topic and insert a
link in your replies signature. A signature is a text which will
be automatically added at the end of each message you write. If
someone reads your replies or new posts, they will also spot the
link in the signature.

However, you should read carefully each forum/ board’s rules
regarding signatures because in some places, links are
prohibited and you could get banned from posting a while.

Strategy #5 - Email Message Signatures

Every email message should contain a link in it’s signature. it
is the same thing as having a signature post on a forum…but
more appealing. When someone receives a mail from you, he might
want to know more about you… and here it goes: you just
released a quick hint

Strategy #6 - Writing Articles With Free Publishing Rights

This is marketing: if you write an article and give others the
permission to include it’s content in their publications, it’s
pure gold. Don’t forget to include your web site’s address at
the end of each article.

As a guideline, tell everyone that removing the link to your web
page is prohibited.

Strategy #007 - Recommend This Page To A Friend

When someone finds an interesting article on your page it’s
almost impossible to believe he won’t tell his friends about it.

Add a “Recommend this page to a friend” link on every
page to spread the word automatically.

Strategy #8 - Awarding System - 2 Simple Steps

Is your website a good reference for the others? Why not making
a monthly contest or a free recognition system? You could simply
inform your visitors about the guidelines to become a winner.
How?

Step 1) Create an eye catching awards logo. It should
contain this text line: “This web site was awarded by
Your-Domain.com”. Link the logo image with your website when
sending the HTML code to your winners.

Step 2) Write few guidelines for your contestants: give
them a cool idea to start working for the right to get an award
recognition.

Strategy #9 - Collecting Email Addresses

If someone wants to receive news about your web site, create an
email subscription system. From time to time, send to your
subscribers a message with worthy news. It will definitely
determine them to come back.

You want to sell a product faster? Write a short message and
hit the “red button”! Every subscriber will get your message.

Please consider the fact that S.P.A.M. is prohibited in many
countries!

Strategy #10 - Search Engine Results

Did you know that you can easily find lots of information about
a certain topic using search engines? Take some time and improve
your web site’s relevance for search engines. Your page will get
lots of hits from search results if you concentrate on a few
particular keywords.

Do you think I’m done here…? Read more strategies!

BONUS Strategy #1 - Off-line Promotion

The real world is also an important thing to have in mind. Print
your web site’s address on anything you have: business cards,
calendars, pens, document headers or even put a small sticker on
your car’s window… if you park in a busy place, someone will
notice

BONUS Strategy #2 - Free Give-Aways

People love you when giving something for free. Write some big
quality information about a topic, put it into a small e-book
and give it away for free - insert a few links to your web site
on every page. Don’t forget to inform you readers that your
e-book is free for distribution as long as they do not change
it’s content.

If you care about your spare time, hire someone to write your
ebook or articles. A ghost writer is easy to find - just search
the web or visit a freelancing web site.

Bonus Strategy #3 - Write A Blog

Writing a blog is taking life more personal, and people will
like it! Start writing about your life, about casual things that
happen in your life. From time to time, mention about your web
site’s activity.

Bonus Strategy #4 - Making A Buzz

Talk to everyone about your web site. Persuade the others to
talk about it. The word of mouth is a powerful technique
to get highly targeted visitors. Create a story subject around
your web site’s topic.

Bonus Strategy #5 - Press Release

You could also consider creating a Press Release. There are many
web sites which accept press releases.

Make it sound official if you are using a press release:
write about you and your web site using the third person -
content will be more worthy to read.

As you can see, I’ve added 5 Bonus strategies in this article.
However, there are lots of other strategies to promote your
website, but will involve money charges.

If you are really interested in this particular topic, please
subscribe to my newsletter and you’ll find out more about
promoting your website and getting lots of visitors.