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4 Qualities Your Ebay Product Should Have

June 27th, 2007

1. Not everywhere: If there’s too many people selling the same or a very similar product on ebay you won’t make a good profit margin. You also risk a price war where sellers will bid down the price in order to get more sales, reducing their margins to compete, and ultimately loosing money.

2. Small and light: This works in two ways. It will cost you less to get the product from your wholesaler to you, increasing your margin. It will also cost your buyer less to get the product shipped to them making them more likely to purchase it.

3. Perceived value: If you can convince people that your product is worth more then it actually is your margins can be very high.

4. Expensive: Expensive items tend to have a higher profit margin available. However buying a significant quantity can be difficult, so cheap items with perceived value are also a good option. Remember selling 10 items for $5 profit is harder then selling 1 item for $50 profit. Selling less items will also keep shipping and ebay fees low.

In summery, the best item would be small, light, rare, and expensive, but where its perceived value is much greater then its actual value. Good Luck.

Jules Boven is a professional auction seller and CEO of The Wholesale-Hub, an online resource connecting retailers to wholesalers. If you want to buy wholesale products click here.

An eBay Seller’s Checklist for Success

June 22nd, 2007

Being a seller is a lot of responsibility, and sometimes you might feel like you’re not doing everything you should be. This simple checklist will help you keep on top of things.

Have you found out everything you possibly could about your items? Try typing their names into a search engine – you might find out something you didn’t know. If someone else is selling the same thing as you, then always try to provide more information about it than they do. Do you monitor the competition? Always keep an eye on how much other items the same as or similar to yours are selling, and what prices they’re being offered at. There’s usually little point in starting a fixed price auction for £100 when someone else is selling the item for £90.

Have you got pictures of the items? It’s worth taking the time to photograph your items, especially if you have a digital camera. If you get serious about eBay but don’t have a camera, then you will probably want to invest in one at some point.

Are you emailing your sellers? It’s worth sending a brief email when transactions go through: something like a simple “Thank you for buying my item, please let me know when you have sent the payment”. Follow this up with “Thanks for your payment, I have posted your [item name] today”. You will be surprised how many problems you will avoid just by communicating this way.

Also, are you checking your emails? Remember that potential buyers can send you email about anything at any time, and not answering these emails will just make them go somewhere else instead of buying from you.

Do your item description pages have everything that buyers need to know? If you’re planning to offer international delivery, then it’s good to make a list of the charges to different counties and display it on each auction. If you have any special terms and conditions (for example, if you will give a refund on any item as long as it hasn’t been opened), then you should make sure these are displayed too.

Have you been wrapping your items correctly? Your wrapping should be professional for the best impression: use appropriately sized envelopes or parcels, wrap the item in bubble wrap to stop it from getting damaged, and print labels instead of hand-writing addresses. Oh, and always use first class post – don’t be cheap.

Do you follow up? It is worth sending out an email a few days after you post an item, saying “Is everything alright with your purchase? I hope you received it and it was as you expected.” This might sound like giving the customer an opportunity to complain, but you should be trying to help your customers, not take their money and run.

Being a really good eBay seller, more than anything else, is about providing genuinely good and honest customer service. That’s the only foolproof way to protect your reputation.

Paul is Head of Training for a major UK Charitable Organisation with a wealth of experience in personal development, management development, e-learning and operational management. In addition he owns PK eBooks (http://www.pk-ebooks.co.uk) two sites specifically aimed at those who want to successfully sell on eBay http://www.ebay-profits.co.uk and http://www.info-entrepreneurs.co.uk

The Effects of eBay on American Merchandising

June 18th, 2007

With one brilliantly simple idea, eBay was born just a few short years ago.

From its humble beginnings in the Collectibles business, it went on to achieve the lofty heights it enjoys today.

As eBay has continued to grow to over 30 million registered users, it has transformed the ability of individuals (as well as Corporations) to move product of all kinds.

eBay is now a place where virtually any item imaginable is available, for the right price.

With a few clicks of your mouse, the doors to the world marketplace are opened for you.

Similarly, with a few clicks of your mouse, the entire world can be viewing your merchandise for sale.

It is this awesome power that eBay gives to you, for a small fee.

Is it any wonder that large institutional sellers, such as the U.S. Postal Service, J.C. Penneys, various Police Departments and all types of Corporations have discovered the power and efficiencies of selling on eBay?

The drawback for the smaller seller is that, as more and more individual and institutional sellers sign on to sell on eBay, the supply of similar items will increase.

This increase in supply results in a decrease in demand, and with that decreased demand, lower ending bid amounts and lower profits for all sellers.

This has already begun to happen in some categories as ending bids continue their slow trend downward.

As sellers begin to see profits eroding due to too many sellers “playing the game”, the question of the day seems to be, “What is the best thing to sell on eBay?”

The simple (and somewhat facetious-sounding) answer is, “Whatever people are interested in that is not currently selling on eBay in mass quantities”.

More often than not, success on eBay results from a seller taking on a niche that they are familiar with and enjoy. Many of the top eBay sellers have built their entire business around a niche that they enjoy, such as a certain type of collectible, or a certain hobby, interest or sport.

If you take this approach, not only will you be happier doing that which you enjoy, but listing items will not become a “chore”, it will be an enjoyable experience.

As eBay continues it’s trend-line of massive growth, sellers must be increasingly aware of three things that will ensure opportunities for growth and success:

  1. Opportunities for new products to sell

  2. Alternative venues in which to sell their products

  3. Advanced marketing techniques that can leverage their time and money

Ultimately, it is this extra awareness that will determine who the winners are in the game of Online Auction sales.

About The Author

David Espino is the Author of Beyond eBay and Life In The Dot Com Lane.

To receive a free excerpt from the book - Beyond eBay, visit www.HomeBasedBusinessowner.com

Email: dave@HomeBasedBusinessowner.com

Online Antique Auctions

June 16th, 2007

According to strict definitions, antiques are objects that have collectible value and that are more than 100 years old. There are a number of auction sites that sell antiques online. Some sites specialize in items from a particular historical period, while others offer a wider range of antiques. While some online auction houses have stellar reputations, a specialist may better serve a new buyer with specific interests. A major advantage of online auctions is that prices for a particular antique tend to be lower than they might be in an antique store or show. However, not being able to see and assess an antique for signs of authenticity can be a drawback.

How can one determine authenticity? It is important to research online auction sites and to find one that enjoys a good reputation. Experienced buyers share certain tips, such as asking for close-up photographs of the base of an object. Even if carefully maintained, most antique objects show some wear and tear at the base. However, in the case of ceramics and glassware, chips can reduce the value of the antique.

To assess if a fair price is being asked, compare the price to that quoted by online auction guides for similar antiques that have recently been auctioned. These guides are usually helpful tools to estimate the value of an antique for both buyers and sellers. Sites should also offer a full refund if you end up with a reproduction instead of the real thing. Some sites only offer refunds for a limited period, but this should give you enough time to have the item appraised. As an alternative, paying a little extra to have an antique appraised before purchasing it online is well worth the cost and the knowledge that what you are buying is genuine.

Online Auctions provides detailed information on Online Auctions, Online Antique Auctions, Online Auto Auctions, Online Auction Sites and more. Online Auctions is affiliated with Auction Services.