The Jeffrey And Tracey Info Emporium

Surprisingly, book stores are not always your greatest source of book sales. Most authors and publishers do want their books to be available in all of the book stores, and rightly so. You want your book to be there, too, but you want to sell more books. You want your book to be a “household name” - a topic of conversation in coffee rooms and at dinner tables everywhere. Your publicity campaign is designed to create interest in your book, and to drive buyers to the book store market.

Unfortunately, those traditional book store sales aren’t always “sold”. The books might be returned over and over again. That’s the sad reality of the book retail industry.

Your book’s fame, however, can help you to acquire nonreturnable sales in the nontraditional market where a sale actually is a sale - where sales of 25,000 copies and more are not uncommon.

Here are 19 Book Marketing strategies that will help you acquire those sales:

1. Write your book for a very broad market - nonfiction works best.

2. Write a book that people will be happy to give as a gift.

3. Add as many photos and illustrations as you can afford.

4. Keep the topic light - avoid heavy social commentaries, controversial topics, scientific theories and other “heavy” subjects.

5. Have your book professionally designed.

6. Have your book professionally edited.

7. Give your book a catchy name - avoid boring titles such as How to Have a Happy, Fulfilling Life.

8. Make sure that the cover design is appealing, appears three dimensional and can compete with all of the major publishing houses. Hire a professional designer.

9. Sell the benefits of your book on the back cover. That is where you will sell buyers on the reasons why they just can’t live without your book.

10. Price the book competitively in your genre.

11. Make your book look like it is good value for the price - it’s all about perceived value in the minds of the buyers.

12. Don’t write for yourself - write for the end buyer. Fulfill a need for them or make them feel better.

13. Think of the corporate market when you are writing. Make a list of corporations that can benefit from your book, and then contact them.

14. Submit your book to the book clubs at least six months before you publish.

15. Find an agent who sells to the gift market.

16. Find an agent who sells foreign rights.

17. Find an agent who sells to the display market.

18. Don’t be afraid to offer large discounts on nonreturnable sales.

19. Seek licensing agreements - they are a great source of income for no work on your part.

A professionally designed book opens many doors while an amateurish appearance closes many doors. It is vitally important that you invest in your book at the beginning to create sales in the long term. Plan for publicity and marketing before you print your books - printing is not the final expense in your book marketing plan. It is the beginning. You can have the best book in the world, but if no one knows about it, no one will buy it.

Create a book that buyers just can’t resist — and then create a book marketing plan that makes those buyers BUY.

© Copyright 2004 Ink Tree Ltd.

Ink Tree Ltd. helps authors publish, market and sell books. We have all the tools you need to succeed in book publishing. Let us help you make your book a success. http://www.inktreemarketing.com

You took the leap. You set up a website to display your important message. Congratulations! As in life, first impressions are important on the web. Web researchers found that you have about 2 minutes to make that first impression a good one. Visitors will judge your site in those few seconds on its professionalism and appropriateness to what they are looking for.

In fact, a website can lose about one-third of its potential customers due to poor design, according to a recent user study conducted by Jakob Nielson, Ph.D., a principal of the Fremont Calif.-based Nielson Norman Group.

Take a long hard look at your site. Or ask a friend to give you a brutally honest review of your site. Does it pass the test of professionalism? Are the graphics of good quality and clear? Is the formatting, font size and font colors consistent throughout the site? Or does your site commit design mistakes that speak AMATEUR as soon as it loads?

There are some common mistakes website owners make that may cause visitors to leave early. Correct these 5 mistakes to make sure your visitors stay long enough to read your important message:

Mistake#6 They post “Under Construction” signs all over the site.

Under Construction signs posted all over the website spell UNPROFESSIONAL in a big way. Seasoned site owners understand the power of patience. They know that timing the launch of your completed website is much more effective than doing it prematurely.

Solution: Be patient. Wait until the website is complete before publicizing your site. Doing it this way, your visitors will be impressed and gain trust faster. They won’t feel uneasy and run away because they see UNPROFESSIONAL stamped all over your site with each Under Construction sign.

Mistake #7 They place brightly colored counters on every page as a badge of honor.

The truth is most everyone knows counters can be set to whatever number you like. If you don’t want to start your counter at zero, you can easily start it at 10,000. It raises a red flag of questions. Therefore, it may repel your visitors faster than it attracts them. Why raise the red flag of questions, if you don’t have to.

Solution: Need to analyze your traffic? Look at your in-depth statistics instead.

Mistake #8 They don’t use copyright statements.

Some uniformed site owners don’t know that their copyright is effective the moment their creative work is set in a fixed form. So they fail to put their stamp of ownership on their work.

Solution: If you truly own your work, claim it. Post your copyright information at the bottom of every page.

Mistake #9 They write boring, long and sometimes complicated copy.

It slows your visitor’s reading to a standstill if they can’t quickly understand your copy (the words on your website.) Trust me; your visitor will not stop and get a dictionary if they can’t understand something. They will leave quickly.

Solution: Invest time into getting your copy right. Keep it simple. Get rid of passive verbs and too many adverbs that rob your copy of power. Use compelling words in short sentences full of action.

Mistake #10 They fail to identify the benefits of their products and services.

Most visitors don’t automatically know what your product or service can do for them. The ‘What’s in it for me’ is what drives most of us. If that question is not answered quickly, we may leave before we discover you have exactly what we’ve been looking for.

Solution: Make it easy for your visitor. Place your best benefits in your headlines, links and even picture tags.

Mistake #11 They forget to ask the visitor to do something.

Beginner site owners leave money on the table by not asking their visitor to take specific action. They don’t consider their visitor may be distracted, busy or dormant to any desire for their product.

Solution: Write marketing with the idea of what you want to happen after they have read your copy. What do you want your visitor to do? Write with the conviction that your prospect will do something after reading-click through to the sales page, contact you for more information, pick up the phone and order.

Don’t forget the power of direct commands. Be specific in your directives. Stop right now and fill in this coupon. Send for this ezine before you forget. People love easy steps. They don’t have to decide. The work of deciding what to do is already done.

First impressions are important on the web. Follow the simple design techniques above and stop turning your visitors away at the door. Use your first few seconds to impress your visitors with simple design that delivers your powerful message effectively

By Delnetria Marks-for complete internet marketing tips visit http://moneyinasnap.com/
for my marketing tips newslestter send an email to nmarks24@yahoo.com.

In a crowded marketplace of ideas, it is important for non-profit organizations to establish a well-defined niche. While most non-profits are not selling products, they are selling their organization’s mission, their ideas, their programs, and their services. In a world where everyone is inundated with information, a strong image is the key to community awareness. Developing and maintaining a visible and credible identity through marketing will increase local support for your organization.

Many non-profit organizations believe their programs will sell themselves based on their inherent worth. They operate with the assumption that support and recognition will automatically come to a good cause. Unfortunately, this is a false premise. Even the best of programs will fade into obscurity unless non-profit management intentionally makes other groups, associations, businesses, and individuals aware of their mission and continuously maintains that level of awareness.

Communication builds understanding and initiates action. It is essential that non-profit management define their intended audiences, target their messages to these groups, and outline strategic plans that will best use limited resources to meet organizational goals and objectives. Leaders must also take steps to ensure that marketing strategies are carried out consistently and persistently, constantly in alignment with the organization’s mission.

How many people in your community are alert to the good work of your organization? Effective communication and a consistent image also enhance the ability of non-profit organizations to raise money. If local community members do not have an awareness of the good work that a non-profit does, it is unlikely that they will contribute to a fund raising campaign. In turn, if private foundations do not see financial support at the local level, they may be less inclined to award grants. Foundations also look at grant proposals to see how an organization plans to communicate the results of their program. Marketing is an on-going, cumulative strategy that can build financial partnerships.

Regardless of an organization’s size or mission, here are some essential elements of successful marketing that will work to build community awareness and support:

1. Identify your target audiences: Define the groups that your organization wants to reach. A target audience is NOT everyone in your community! Begin to characterize the demographics of your donors, community leaders and other supporters, and your volunteer base. Focus on methods to reach these groups.

2. Maintain consistent communication: Plan your communications strategy for the next year. Develop a timeline for press releases, newsletters, special events, and other marketing efforts. Develop tangible goals and assign responsibilities to staff, board members, and volunteers.

3. Create a visual identity: Communicate visually as well as verbally. Always display your organization’s name and logo on newsletters, reports, signs, and brochures. A memorable, well-designed visual image will strengthen awareness of your organization. Don’t be afraid to invest money to make your materials look professional. Your supporters want to see materials that show your organization is responsible, trustworthy, and credible.

4. Use message repetition and variation: An audience is more likely to remember a message if is reiterated in different types of communication. For example, print your mission statement in a brochure, write it in a PSA, and tell it to a news reporter. Slogans are a way to effectively capture the essence of a message in brief and memorable form.

5. Employ multiple communications tactics: Nonprofit organizations often target several audiences, which may respond to different approaches. Various communications campaigns can help establish and maintain a more widespread positive image.

6. Select and use appropriate media: Plan to use a combination of approaches best suited to reaching your targeted audiences and that make best use of your financial resources. Include a variety of methods including phone calls, letters, e-mail, newsletters, PSAs, press releases, and editorials.

7. Develop a strong, well-known identity over time: Building visibility and awareness is a gradual process. Be patient, persistent, and consistent. Reinforce your mission in a variety of ways.

8. Tell the story of your mission: In your communications, let your supporters, donors, and community members know about your good works. In newsletters, press releases, and on your website, tell about who you have helped or what action you have made happen. Spell out the ways in which donations have directly supported your mission. This will reinforce your message and help forge a stronger relationship between your target audiences and your efforts.

Wendy Gray Maynard is the co-owner of Kinesis. Kinesis specializes in marketing, graphic design, and business writing. You can visit her blog at http://www.wendy.kinesisinc.com. Want more information, go to http://www.kinesisinc.com for more articles and free marketing wisdom.

Want to harness the power of kinetic marketing? Sign up for Kinesis Quickies, a free bi-monthly marketing e-newsletter: http://www.news.kinesisinc.com

The holidays are fast upon us and as work at home moms we know how it feels to have just one more thing to think about! Meant to be a time of excitement, joy, memories and fun, often the holidays drive the home based business mom over the edge and into the land of stress and craziness.

But you, Direct Sales Mom, have what many of those stressed out moms need this time of the year. You have the gift of GIFTS! Without having to battle the lines at Kohl’s or the mall, moms can email or call you and have their holiday shopping done without even leaving the house! By adding a little sparkle of “extra mile” to your already excellent customer service skills, you can help busy moms everywhere bring back the joy and fun this holiday season.

So, let’s talk about what you can do in your direct sales business to help these over the edge moms starting today!

** Give them a simple organization gift - Send out a blank wish list sheet to your customer mailing list. Offer it as a gift to new subscribers to your newsletter list too. This can be as simple as a chart with columns and rows for “Name” and “Gift” for them to keep track as they shop. It’s a nice gesture and could be just what an overwhelmed mom needs to help her get organized with this part of the season. You can create one yourself in word or excel, or search the web for some fancier templates. Just make sure it has your resource box on there, “Compliments of…” so they know who to call!

** Offer gift-wrapping and “delivered to their door” service for moms who purchase gifts from you. Yes, it might cost you a little more, but think of the help you’re giving to another mom and the potential for future business you’re generating by the sacrifice.

** Group your products into gift packages. Get creative here ladies. Take a good look throughout your catalog and create lovely packages of complimentary products at various price points. Do the thinking for your customers to take away one more layer of stress. Go beyond just suggesting and up selling and create packages with package pricing so all they have to do is call or email you and say, “I want 3 of that $15 package you mentioned on your email”. Offer the gift-wrapping above and include that in your package pricing to make it even easier for them.

** Provide gift certificate services so your customers can give your catalog and the certificate as a gift. Not only does this help your customer with her stress level, but it gives you the opportunity to win over a new customer as well.

** Most of all brainstorm about what would help YOU feel more relaxed about your holiday shopping this holiday season and then see how you can help other moms in the same way.

Make the most of your holiday selling season by reaching out and helping others. You’ll be glad you did!

Annette Yen lives a full and happy life as a homechooling work at home mom. With over 20 years of direct sales experience she loves sharing her passion for direct sales with other moms. You can find out more about maximizing your direct sales business when you visit her blog at www.sailingtosuccess.com.

Content is King If you provide great content online users will
make sure that they can find your website. You can create a
domain with hyphens, longer phrases and words. You don’t want to
use the 67 character maximum allowed for domain names, but 15
plus characters is totally acceptable.

To make your domain name memorable, it should be a short phrase
that describes your website, your products or your particular
area of expertise. If you provide reliable, accurate
information, web users can use bookmarks or type the phrase
directly into a search engine to get back to your site. This
means that you will have to really focus on getting your domain
name listed on as many search engines and directories as
possible.

The other advantage to creating a domain name for an
informational site is that most surfers search by typing in
phrases and entire sentences into the search engines. A domain
name that uses all of the words of a small phrase or sentence
will easily filter to the top of the listing and keep your
customers coming back.

Hot tip: If you don’t trust the engines to help your customers
find you on a regular basis, make it easy for anyone to bookmark
your site with a reminder button on your home page.

Salehoo: Cheap Wholesale Bath And Body Products
Drop-Ship wholesaler is a wholesale company allowing you to sell a range of products of the company without even touching the products. You don’t need to pay money to purchase goods in bulk from the drop ship wholesalers. You just place an ad on ebay or display products pictures on your online store. When a customer pays you to order a product, you’ll then pay the drop ship wholesale company at wholesale price for the product and the drop ship company will package and ship the product on your name to your customer. Salehoo is a directory that has a massive list of quality suppliers including drop shippers wholesalers and importers, so learn all about Salehoo wholesalers.

Shipping economically is critical to importing success which is the real benefit of Salehoo dropshippers. Wholesale Source: Wholesale niche search engines and also the Salehoo Suppliers. They claim to have the most reliable and legitimate wholesalers manufacturers liquidators and drop shippers

Salehoo Wholesale Nautical Pewter Charms:
One strong benefit I almost left out, is that with a wholesale Salehoo site, you can show potential customers all your wholesale products without having to print a catalog or visit their stores. If they are interested an item, you can always deliver to their stores, but at point you are making an actual sale, instead of just spending time on a sales call. Think of all the time and money you will save, and the extra profits you will make, by taking your wholesale business online. Ebay powersellers trust Salehoo dropshippers and Salehoo prices.

Also Salehoo isn’t just for people in the United States the friend who recommended me lives in Australia, so try to join the Salehoo forums. Finding a wholesale supplier on your own can be a difficult task as there are many pitfalls along the way, which will be the Salehoo customers. See Salehoo Review.

Some might take it for granted, some may obsess about it and
others may not give it nay a thought. Those, however, that are
on the receiving end will probably thank you if you do.

Cleanliness, some say is next to godliness, while others say
beauty is in the eye of the beholder. Either way, paying
attention to your grooming may be the deal breaker when it comes
to getting that second date.

When getting ready for the first date and that, oh so important
first impression, give some thought to your grooming. If you are
even entertaining the possibility of a second encounter, slow
down and pay attention. Most of us appreciate it when someone
obviously takes a little time making themselves look nice “for
us” and cares enough about themselves to have good grooming
habits.

Personally, I’m big on nice teeth and well groomed hands. Others
have their own little quirks about what constitutes good
grooming.

If you haven’t gone out on a date in awhile or if you’ve been in
a relationship and let yourself go just a bit, pay attention;
close attention.

The easiest way, I think, to address this particular issue is to
simply travel from head to toe, or vice versa and take note.
Keep in mind that if you, in fact, are the type that might just
possibly find yourself unclothed at any time during your date;
you might just want to pay particular attention to the finest of
details.

Here are some tips…some obvious, some not so obvious:

1. Take a shower/bath. 2. Wash your hair. 3. Clean and clip your
fingernails and toenails (remember your cuticles). 4. Use a
washcloth or cotton swap and clean out those ears. 5. Use
deodorant. 6. Use body lotion, hand cream and foot cream. 7.
Brush your teeth, tongue (yes, your tongue) and use mouthwash.
8. Press your clothes, if they need it. 9. Polish or clean your
shoes.

If you’re a guy, you might consider:

1. Trimming your nose and ear hairs (this might be the time to
invest in a trimmer). 2. Making sure your socks are clean and
match.

If you’re a gal perhaps:

1. Give yourself (or get) a manicure and pedicure. Make sure
your nails are tidy. 2. Shave your legs, armpits and/or any
other areas that might need attending. 3. Pluck your eyebrows.
4. Don’t overdo the makeup.

Might I also suggest that both men and women give your car a
good cleaning, inside and out? Don’t overdo the fragrance, be it
cologne or perfume. Clean up your house if you think you might
be inviting (even if there’s only a slim chance) your date in.
Set the mood ahead of time if you think you might get lucky;
candles, beverages, clean towels, clean toilet (I’m tellin’ ya),
condoms etc. It’s always better to be prepared for the
unexpected than to find yourself unprepared at all!

If you are unsure what might make a difference, ask a friend or
family member. If you think you might be interested in a second
go-around or you’re in the market for a long term relationship,
you can’t be too careful or attentive when it comes to the area
of grooming. Unfortunately when it comes to this, most people
(even those outspoken ones) will not tell you if your breath
stinks or if you have body odor. They won’t mention that your
dirty car is atrocious, nor will they suggest that you wash
under your fingernails. They will, however, most likely notice
all of the above, and when you suggest “let’s do this again
sometime”, they will kindly shake their head and say, “no,
thanks”. You won’t know why and you won’t understand.

Avoid this scenario and make yourself and your surroundings
presentable. What’s that old saying? You only get one chance to
make a first impression. Make it one that works for you.

Someone asked if she should include a picture of herself in the signature line of her email. I wrote back advising against it. Not everyone uses Outlook plus using an image in the signature adds weight to the email, which makes it slower to deliver and hog the recipient’s mailbox.

Some email applications translate the background image into a single image and it looks weird. When this first happened to me, I couldn’t understand why there was an image of a moon attached to the email when it had nothing to do with it. I realized the person used a stationery or signature with the image and it didn’t translate well in Thunderbird.

I’m on some excellent mailing lists and enjoy reading the quality discussions. Other than the usual pet peeves of people not following basic mailing list etiquette, emails with colorful fonts and fonts like Comic Sans make me clench my hands. They’re hard to read and not professional (some of these lists are professional-related).

Boring as they are, Verdana and Arial work best for emails. If you want to do something different for a special occasion, that’s okay. But to use color and funky fonts for every email message is going to rub folks the wrong way.

Meryl K. Evans is the Content Maven behind meryl’s notes, eNewsletter Journal, and The Remediator Security Digest. She is also a PC Today columnist and a tour guide at InformIT. She is geared to tackle your editing, writing, content, and process needs. The native Texan resides in Plano, Texas, a heartbeat north of Dallas, and doesn’t wear a 10-gallon hat or cowboy boots.

While there are numerous benefits to syndicating your articles, it is a time-consuming process. That is why many people only syndicate a few articles and do not fully realize the potential associated with syndicated articles. While not doubting the benefits of syndication, these people are just too busy to spend a great deal of time getting their articles syndicated.

Simply put, article syndication is the process of allowing other websites to publish your articles. For example: Say you have a content site that provides tips on gardening and landscaping. You may want to post some “how to” articles on a site that sells seeds or gardening tools. If you provide content that is helpful enough, it may direct customers to your site in the search of more information and increase revenue for your site.

Syndication also helps make your name synonymous with a certain products or services much in the same way that advertising does on the radio and TV. You know how it is. Those car insurance commercials leave catchy jingles and cute images in your head until the only thing that comes to your mind when you think about car insurance is that cute little lizard.

Well article syndication helps your website in much the same way. You see, most people who search on the web for advice on certain topics do so more than once. So, the more that they see articles on topics that interest them coming from your company, the more likely they are to think about you as an authority in the field and someone with whom they would like to do business.

Article syndication also helps increase your search engine ranking by linking more websites to yours. And it is well-known that many top search engines like Google rank sites according to how many links they have pointing at them.

But as mentioned earlier, syndication is a lengthy process if done manually. In order to syndicate your articles, you have to first find websites that would benefit from your content and are likely to draw the types of customers that you are looking for. Once you find these sites, you have to market your articles to the site’s webmaster. Meaning, that you have to sell your site’s importance and prove to the webmaster why your articles would be beneficial for his or her site. Only after you have successfully negotiated syndication can you exchange information that would link your sites together. As you can see, this could take a great deal of your time and syndication is not guaranteed.

Another way that you can syndicate your articles is a little less hands on for you. What you do is create a linkable code on your website that allows other webmasters to receive your articles through a feed. All you have to do is update your information and all of the sites on which you are syndicated will be automatically updated. The only drawback to this is that you first have to get webmasters on your site and then, you have to get them to accept your feed. The most popular way of doing this is by indicating that your articles are available for syndication in a resource box below your article.

Perhaps the easiest way to attract webmasters to your articles is to enter them into an article syndication directory. These directories are regularly searched by webmasters looking to update their content.

When you submit your article into a directory, it is put into a browsing category that it pertains to. For example: If your articles involve tips for bidding on online auctions, they will be placed under a category called “online auctions” or something similar to it. This way it is easy for a webmaster searching for these types of articles to find exactly what he or she needs at the click of a button.

Once a webmaster chooses your article, you are syndicated and have earned another link and a higher ranking among search engines. Syndicating articles in this way also allows you to reach more webmasters than you ever would have been able to by going it alone.

Any one of these ways to get syndicated could work for you, but most people find that a combination of tactics achieve the best results. So, get busy and start syndicating. Oh, and don’t worry if you can’t write articles or don’t have the time to write them, there are also sites that will connect you with professional writers who will do all of the writing work for you.

By Article Syndicators - Your one-stop source for free articles. www.ArticleSyndicators.com

OK, let’s assume that you’ve got an incredible viral marketing
campaign. You’re receiving tons of visitors, and hopefully many
sales through a viral that’s making its way across the Internet.
But if you’re limiting yourself to one-time sales and affiliate
commission, you’re leaving money on the table. This is where a
residual income opportunity comes in.

In order for something to be viral, it has to have a high
perceived value, and be easy to give away to others right Also,
people must have a strong incentive to give it away, and there
is no greater incentive to give something away than by giving
someone the opportunity to profit mightily through a residual
income opportunity, where they can potentially profit forever
from a simple one-time action.

Many Internet marketers use viral ebooks to increase traffic and
sales. This is an excellent viral strategy, but one that as of
yet hasn’t been utilized to its full potential. There are
endless ways to create a viral marketing campaign.

You can even use this article as a viral tool; it doesn’t even
have to be as complex as compiling an ebook. Articles can be
shared even easier than ebooks, through e-mail, on websites, and
in your ezines. Can you see how compelling a message such as
this can be for whoever reads it?

How long does it take for someone to copy and paste this
article? Not long at all! I allow people who sign up for the
residual income opportunity accessible through my resource box
to replace my website URL with their own. Then they simply share
the article with others.

And the results have been incredible.

So the next time you create a viral marketing campaign, consider
integrating a residual income opportunity that you can profit
forever from, instead of just once!

**Attn Ezine editors/Site owners** Feel free to reprint this
article in its entirety in your ezine or on your site so long as
you leave all links in place, do not modify the content and
include our resource box as listed below.

Feel free to substitute your referral link in place of mine in
the resource box. Thanks!