The Jeffrey And Tracey Info Emporium

Internet marketing is more effective than traditional marketing. Let’s look at the five reason why that is so.

The first reason is simple - more and more people are using the Internet - for
research, for browsing and for shopping.

In one month, between July and August of this year, the growth of Internet use
in the United States grew half a percent, from 139,944,945 to 140,589,403. Not
an amazing growth but this was for one 4-week period. Think of the number of
new Internet users and consumers that would accrue over a year!

In Switzerland the same month saw a growth of nearly five percent, form 3.5
million to 4.7 million Internet users. Sweden’s growth was more than 3.5
percent, and Spain’s over 3 percent. More and more folks are logging on to
browse and shop. And, while these folks don’t necessarily buy online (some
firms may offer browsing capability but are not e-commerce enabled)
approximately half of them peruse retail sites to comparison shop and once they
find something they like drive to the retailer’s local shop to make the
immediate purchase.

So, it doesn’t matter whether you’re a large national e-commerce enabled chain
or a local mom and pop storefront. The fact is that Internet marketing is more
effective for you than traditional marketing.

The second reason why Internet marketing is more effective than traditional
marketing is that its reach is so great. Someone once described marketing as
throwing something out there as far and wide as you can and hoping some of it
sticks. That’s fairly accurate, although we try as best we can through market
research and studies on who buys our products to determine our niche and the
consumer we should approach with our marketing strategy. In some ways, however,
marketing is a game of numbers. Whether Internet marketing or traditional
marketing the fact is that the more consumers that see your message the more
that will respond to it. Internet marketing has the higher numbers.

Traditional marketing involves choosing a medium or media whose demographics
are as nearly identical to our known customer base as possible. Traditional
marketing is less effective because it has to rely on demographics to try to
narrow your reach down to a manageable targeted viewer base. Internet
marketing, however, doesn’t need this market research. It just sends your
message to everyone.

The third reason Internet marketing is more effective than traditional
marketing is that it offers so many varieties of innovative options. Not only
does it offer the display advertising options long available in other media,
along with audio and video capability, but you can also pay for search engine
optimization, for banner and bullet advertising, for pop-ups, for affiliations
and so many other non-traditional marketing techniques.

The fourth reason Internet marketing is more effective than traditional
marketing is that it costs less. Have you priced a newspaper ad lately? The
method used commonly by advertising professionals to comparison shop for ads is
to determine the cost per thousand. In other words, how much money it will cost
you to get your Internet marketing or traditional marketing message in front of
one thousand people. Internet marketing’s cost per thousand is a small
fraction of the cost per thousand of any traditional marketing medium.

The fifth reason Internet marketing is more effective than traditional
marketing is that most people want something now and want to get it easily.
There’s nothing easier than making a purchase on the Internet.

Copyright © Geo Lamy

http://www.ProvenAccessMarketing.com

Geo Lamy is a marketing consultant for a large corporation; he can provide you with proven techniques and ideas how to make a great income online and teach you for free, everything you need to know to be successful online.

Visit his website: http://www.provenaccessmarketing.com

A new ad and website conversion testing method is available which will revolutionize your online marketing success rate. Before now, the best marketers have used split testing religiously. That preference is changing as you read this.

In case you are not aware, split testing is what allows Google AdWords masters to lower their bid price by constantly improving the click through rate of their ads. You start with 2 competing ads. Once you have a statistically relevant sample size (after 30 clicks or so), a winner should emerge. Split testing dictates that you should then delete the loser and create another ad to compete with the winner. After repeating this process 20 or so times, you’ll wind up with the best performing of 20 ads.

Split testing takes patience. The key is to change one element at a time when performing new tests. If you change more than one element of an ad or sales letter, and a winner emerges, you won’t know which element caused the success. Hence, if you want to be scientific about it, you must have extreme patience as you perform split test after split test changing one element at a time.

That was the old-school method. Now comes the Taguchi Method. This is a scientific method which has been used in the manufacturing industry for decades. You are able to shortcut the process of split testing while still testing multiple variables and pick a winner.

With only a handful of tests, you can test literally thousands of combinations of a dozen or more variables. Each element is statistically isolated (using a complex algebraic algorithm) so that you are able to come up with the “ideal” variation combination which produces maximum conversions.

Using this method, it is common to increase your conversion rates many times over! If you are an online marketer, you need to take a closer look at the Taguchi Method. It is clear that those employing this method will see their conversion rates skyrocket.

Given that this method is so mathematically complex, it is no wonder more marketers haven’t yet adopted it. In recent years, however, some commercial products have made their way into the mainstream. Some large companies sell their Taguchi Method consulting services for tens of thousands of dollars. Other companies sell software which walks you through the process step-by-step of setting up a Taguchi Test and then tracks all the results. With the ease of conducting a Taguchi Test, this method is bound to become more mainstream.

Chris Crompton highlights the best Taguchi Method tools at http://www.TheTaguchiMethod.com.

If you own a website or other business on the internet, you need customers. With all the competing websites, how do they find you? You need to have some good strategies for marketing an online business if you are to be successful.

One of the most used strategies for marketing an online business is learning to get a high search engine ranking. If you don’t rank highly you may have difficulty being found. There are some key methods for high ranking. Start by keeping everything on your site relevant to the subject. This makes good sense anyway because once the customer has found you, you want him to stick around. Choose a domain name and website title that fit well with your business keywords. Your title should be easy to remember. Links to your website make a difference in search engine rankings, so contact sites that offer information complementing yours and ask for reciprocal links. One of the best ways to get links to your website is to write well keyworded articles about it. There are literally thousands upon thousands of article directories online that can provide one way links back to your website. This is “THE” most effective way to obtaining a page rank. More commonly used now is article submission software that makes it easy to submit to these article directories. There are of course companies out there that do this for you for a small fee. Just be aware that this information can change as search engines redesign their methods for relevant results.

Using pay-per-click advertising is another effective and fast way to get listed high in the search engines. There are several providers of pay-per-click advertising. Some examples are Google Adwords, Yahoo Search Marketing and MSN adCenter. Make sure when signing on to a pay-per-click advertising campaign to experiment with your ads to see which are most effective. Then when you find a good ad that has a high click through rate you can delete the rest. It pays to check out a variety of pay-per-click advertisers to see which suits your needs the best.

Weblogs or more commonly known as “Blogs” are a newer source for marketing an online business. They tend to rank well, and consumers like them. Use your blog to talk about your industry and provide links to your website. Since everyone and their dog now has a blog there are problems that arise though. Spam is a big problem in todays online world and measures have been taken to stop all the spam. The popular free blog host “Blogger.com” has been cancelling accounts for such use. The best way to divert this problem is to host your own blog on your server. Bloggers publishing feature allows you to publish to blogspot or your own server. Using this feature to publish to your own FTP server is a way you can put what ever you like on your blog and not be penalized for spam.

And last but not least is the use of traffic exchanges. Considered by many to be ineffective, a well made and presentable splash page or squeeze page that has an information gathering form can convert surfers into customers and even repeat customers. When searching for traffic exchanges be sure to check them out first. Make sure that the traffic exchange your going to join is a well known, high ranked program.

Marketing an online business is essential for success. Using all the marketing strategies at your disposal together will ensure that your traffic grows and you edge out your competition.

About the Author:

To find the Best Home Based Business Ideas and Opportunities Visit:
http://www.siriusfreehomebiz.com/blog

Working with Leads or Opt-In Clients can be very confusing at times, Some people will tell you that Leads are not a good source of advertising while others will say that you can not get much better ways of Advertising..

It all depends on what source of leads you are using that will give you the best results. FFA and Classified leads are ones that you should NOT use. The reason is that most of these leads are dead the day they are posted. People wast time and money using these types of leads because the person that posted at the FFA or Classified site are using a JUNK Email address so that they dont get swamped with returned email.

So what kind of Marketing Leads work?

I am glad you asked! Optin and Double Optin Leads are the ones that you need to be using for two reasons.

(#1) These are people that ASKED or filled out a form on a site for more information on marketing,advertising,home-businesses and things like that.

(#2) Double Optin Leads are the best you can get for your time and money. These are people that took the time to wait for a email message from the company and then clicked on a link for more information.

Working with these people are very rewarding. You are not only getting people that are looking for information that you have but you are also targeting your clients. When companys like SimplerLeads.com search for these people they make it a point to make sure that they are looking for your product or service.

The only other option then using leads is having your own list of contacts. People that have asked to join your list for more information. Having access to these contacts on a daily bases will get them into joining your service or affiliate program. This means money in your pocket for as long as they stay with your service.

Of course the best thing to do is get on a personal level with your contacts. The Internet is so UN-Personal that it is really sad. Most business owners are in the business for a income and not for friendship. Affiliate programs are a great source of income. But allot of good they will be if you have no one to work with you in your team.

Buying leads and getting to know the people that are looking to you for advice is your #1 goal. When you send a email to your leads make sure that you get personal with them and let them know you are there to help, Not just to make money from them. In the long run you will see that the list of Leads that you bought will not only work with you but they will work for you!

About The Author

Damon Smith is the Publisher for HaileysComet Weekly Ezine. A marketing and advertising newsletter that has tips and articles that will help you build your list in less time and effort. Subscribe to our newsletter and receive free weekly ads,and our 5Part Mini Ecourse ListBuilding on a Budget!

http://www.haileyscometweekly.com

publisher@haileyscometweekly.com

I learned about the one hypnotic command that always
works from hypnotists. A good hypnotist will never give a
subject a choice or offer a list of “reasons why you should
fall asleep right now.”

Instead, a good hypnotist will simply issue a command,
“When I count to three, you will close your eyes,” or,
“When I snap my fingers, you will bark like a dog.” The
subject responds because they want to please the
hypnotist and because they don’t have much of a choice.

Your prospects are nearly the same. Give them too
many “reasons why you should buy” and you risk boring
them, overwhelming them, or irking them. Give them the
“one hypnotic command that always works” and they
will do your bidding.

Want proof? Okay. Answer me this: Why are you
reading this article?

I’m betting the title for this article promised you
something
you felt would be worth your reading to get. You want to
know the one hypnotic command that always works so
you can use it to increase sales, get more dates, or in
some way get more of what you want from people. Right?

But note that I didn’t have to tell you all those reasons
to read this article. I gave you *one* sentence—the title
to
this piece—and you decided to read it based on it alone.
Any further reasons for reading this were supplied by you,
not me.

What you just did was illustrate the very point of this
article. You are reading this for *one* reason. There may
be subcategorizes to that one reason, but the bottomline
is that you are here, absorbing these words, because
I’ve promised you one main benefit: The hypnotic command
that always works.

The trend with the best copywriters today is to pile on the
reasons people should buy the product being offered, and
to give an avalanche of testimonials to prove others love
the
product. There is nothing wrong with this approach to
creating
sales letters that work as long as it ALSO contains the one
hypnotic command that works.

And what I want to suggest here is that the hypnotic command

alone—when done right—is so powerful that you may not
even
need that long list of reasons to buy. You could feasibly
write
a hypnotic headline and follow it with a story and end up
with
some terrific sales. (Believe me, I’ve done it!) I know this
may
be a radical thought, but stick with me.

Just what is this “one hypnotic command that always works”?

It depends on your audience. When I was considering writing
this article, I asked myself, “What is the one thing my
readers
will want to know?” Since I know many of you have read my
two e-books on “Hypnotic Writing,” and you consider me a
“Hypnotic Writer,” that some deep insights into those
subjects
might intrigue you.

I further speculated that if I titled this piece “the ONE”
command that always works, you would subliminally know
there is one very powerful thing to learn here. And of
course,
the “one” in the headline refers to the one thing I am
trying
to get across here. Follow?

Okay, okay. Here’s my one point in a nutshell: Know the
exact
one thing your prospects want and tie everything you say to
it.

Let me explain: If you are selling laundry soap, you might
list numerous benefits and features, everything from “smells

good” to “protects colors” to “gets out stains” to “cheaper
than
the other brands” to “works in cold or hot water” to who
knows
what. But what you want to focus on is the ONE thing that
your laundry soap buyers want the most. Whatever that is,
create your hypnotic command based on it.

In other words, if the one thing laundry soap buyers want
is “allergy free soap,” then pack all your hypnotic writing
power
into one line that says THAT is what they will get from your

soap. Even “Allergy Free Soap Here” would work as a hypnotic

line in that scenario. Anything else you say may be weak and

even annoying compared to telling your prospects the one
thing
they want to hear.

Here’s another example: Say you are selling a magic
trick of some sort. You can list everything from “easy” to
“new” to “inexpensive” to “amaze your friends” to “add
it to your collection” to any number of possible selling
statements.

But what is the ONE thing your audience of budding
magicians want? Whatever it is, focus on it. That will be
the one hypnotic command that will explode sales. Since
I am a magician, I know “Easily Amaze Your Friends”
would be a great single hypnotic command for the magic
audience. In fact, I know of one magic supplier who uses
the slogan “Working hard to make you amazing.” He’s on
the right track. He knows magicians want to be amazing,
and he’s got a hypnotic command to convey that message.
He’ll capture the right audience and get them itching to
buy from that one line alone.

Right about now you should be asking yourself, “But how
do I find out what the one thing is that my prospects want?”

Good question. The answer is to first ask them, and second,
test them. In short, call, email, and visit some people from
your
audience of prospects. Talk to them. Find out what the one
thing is they want from your business. Too many bad
copywriters
just trust their hunches on what their audience wants. Don’t
do it.
As much as I believe in intuition—after all, I wrote a
book called
“Spiritual Marketing”—the only way to know with any
certainty
what your prospects want is to question them.

But even that isn’t good enough. After you question them,
test them. Write ads, letters, and email campaigns with your

prospects revealed “one desire” dominate. If you’ve truly
hit
on the one thing they want, sales will roll in. If you miss,
try
another “one desire” and see if that pulls better. Again,
what
you are looking for is the one hypnotic command that will
make your prospects buy buy buy.

Now let me assure you that you might still give a long list
of reasons why people should buy from you, BUT be sure that
long list stems from your key “one hypnotic command.” If you

don’t use the key command that activates the buying impulse
in your prospects, your long list will be a grab bag of odds

and ends that may confuse people. You need the one command
to grab their attention and maybe even close the deal right
there,
yet you may still need your list of benefits to help
convince them
to buy. Don’t dismiss your list. Just don’t rely on it.

Finally, how do you write a hypnotic command?

That would take a book to explain. In short, write it the
same way you do a good headline: Short, engaging, relevant
to your audience. Think of what your prospects want and give

them one tight line that suggests you have it for them.

Look at the titles for articles in “Reader’s Digest”
magazine,
for example. They are intriguing, short, and vibrant. Write
your
“command” the same way. And for motivation to get yourself
to work at writing a hypnotic suggestion, remind yourself
that
it only takes one good line to make someone buy.

After all, my one hypnotic command got you to read this
entire
article, didn’t it?

ABOUT THE AUTHOR

Joe Vitale is recognized by many to be one of the greatest
living copywriters. His latest project, the Hypnotic
Writer’s Swipe File is a collection of over 1,550 copywriting gems
that took him years to compile. Click here to learn more.
http://www.roibot.com/tk_hwsf.cgi?hwsfartnl

This question is for you “newbies” out there. Ok, so you’ve entertained the thought that you might want to be involved in or at least checkout the wide wide world of Online Marketing! Soon enough the question arises, will I need my own website? Or, does this mean I’ll have to have a website? This may even be expressed with some trepidation.

One of the reasons I’m discussing this question is due to some marketing opportunities being offered on the web or elsewhere that use the pitch: “no website needed”. What’s the reality here? Are there ways to make money online that don’t require the operator to have a website? Well, yes there are, but after you hear about them you may think they’re not what you were referring to. First,

Trading the financial markets
If you know what you’re doing and have enough trading capital, yes, you can be quite successful trading a market(s) and no you won’t need your own website. I’ll bet you weren’t thinking of this.

Auction selling as in eBay.
As a part time activity it definitely qualifies, As a modest full time activity it might qualify. The truth of the matter is that the most successful auction type sellers usually do have their own websites and online stores.

So, where does the “no website needed” pitch come from? First, it seems to come from sources that have limited experience online themselves and are therefore not credible sources. Next, it seems to come from sources that are using it as a marketing ploy to get the business of persons who are “faint of heart” or only marginally suitable to become online marketers themselves. One could say that it is being used as a sort of “half-truth” bait.

There are online marketing techniques that can be used without a website. However, experience will usually show, that most of these same techniques can be used even more effectively with your own website. Usually, maximum effect, with the least required effort, is what most online marketers are striving for.

Not coincidentally, our FREE 12 hour course, offered below, includes a section with exacting steps and instructions on creating your own website! You could buy a course on web site creation, but why not take ours for FREE? (It’s only one section of our 12 hour course.)

What will your online marketing activities include? Physical products, info products, products or services offered as an affiliate? All of these will have greater profit opportunities if you have a website that you control to promote your online marketing efforts. My best advice is to seek out the skills you need for online marketing and GO FOR IT! The rewards are well worth it.

For our FREE 12 hour course, including website creation, go to:
www.internetcashflowsecrets.net

The author, KRMusher, is an internet marketer, and business person with on and offline experience. He can be reached at currtcom@yahoo.com.

This holiday season 15 percent of consumers in the US plan to buy online, spending an average of $585. That’s 9 percent more revenue for online merchants in comparison to last year’s results.

A recent report estimates that Canadians will spend half a billion dollars online for gifts this holiday season. Even by conservative estimates the total number predicted is double the $282 million predicted for Christmas, 1999.

Whatever way you look at it - doing business over the net is growing at incredible rates and email marketing is becoming a ‘given’ element of many marketing campaigns. It should come as no surprise that tools to help us manage our email lists and distribution are becoming increasingly important.

The challenge in incorporating email marketing into a campaign is determining what type of email service best suits your business needs, today and in the long-term.

There are two main choices when establishing and maintaining email marketing programs: A desktop email marketing application or an email campaign submission service.

Let me describe the two options in greater detail -

Email Marketing Application- Tools such as these allow you to create, manage and distribute your own customized email campaigns. Cost is usually a one-time software purchase. This approach is best suited to those companies with a fairly well defined target market and corresponding email distribution list. This approach can also be used if your target audience is growing and/or change. The software applications available allow the user to build, maintain and change their own email distribution lists, create rich messages and distribute your campaigns.

I would recommend this type of product to those businesses with a pre-identified target audience and an ability to access a distribution list to reach this audience. With a desktop application your original investment provides you with the flexibility to manage and define your own e-mail distribution lists - this is the type of service for you if you’re interested in owning and maintaining your own list and using this list as part of the intellectual property of your business.

Campaign Submission Service - When you use this type of service you are contracting a third-party to provide you with the interface to your customers and/or target audience. The agent will distribute your message to one or several opt-in e-mail lists that have been provided based upon some stated interest on the part of the recipients. These are lists of people who have registered for certain websites, e-zines or newsletters or have asked to receive information via e-mail and have stated their interested in certain subjects.

The agent or submission service will work with you to determine the list that best matches your product, service or announcement - working together you will use pre-existing lists to create a target email audience for your company’s use. The submission service will receive your message and distribute to one or more of the email lists - the quality control element in place is that you are sending relevant information to recipients that have already stated an interest in a related subject matter and most likely the message will not be viewed as SPAM. Cost usually runs on an 8 to 30 cent per email sent charge.

The submission service allows you to work with experts in the field of gathering e-mail distribution lists based on subject(s) interest and the application of this technology in receiving information. Each time you want to distribute a message you rely on these service providers for their advice, lists and expertise in distributing your information. If you’re new to the e-mail marketing forum and your business does not yet have a substantial e-mail distribution list - this service may be able to fill the gap and get you into the game.

A couple of items to keep in mind - the overall cost of your e-mail marketing efforts, campaign tracking reports and the future role of email marketing in your overall direct marketing plans.

There are plenty of choices in the marketplace - educate yourself and make the best decision for your organization.

About The Author

Karen Fegarty is with MailWorkZ. MailWorkZ has been instrumental in developing new email technology. MailWorkZ’s award winning email marketing tool, is key to reaching your customers in a highly efficient, personalized manner. Reach Karen at karen@mailworkz.com

Email invitations are by far the most common method of releasing a survey to respondents. For most people who use email for work, anything received more than a day ago does not appear on the first screen of their in-box. People tend to check email as it arrives. If they do not immediately click on the link to enter your survey having read the message, few will return in the following days to do so as the invite will be off the front page.

Most people manage to at least scan through their mail every three days. If however if you have been away, often Monday there will be a bit of catch up.

It is important to remember 90% of people, who are ever going to respond, do it the first time they read the invitation. Response rate patterns are then more reflective of email reading patterns than any choice of respondents. It is then vital to have the invitation designed as the best call to action. More on this in another article.

All the percentages quoted here are of the total responses received, including follow-ups and are based on a review of a large number of on-line surveys.

The first hour is key. With email released surveys, on average 12% of all responses are received in the first hour. This may differ depending on the specific timing (eg. out of office hours) or audience (eg. Non-employees), but certainly holds true in business based users during normal business hours.

By the end of the first day you will have received about 30% of your total responses. This will have been the highest day by far. The specific number of responses will be a reflection of the invite and survey experience.

Day two and three will be significantly lower at around 6% of total responses as people get to reviewing their email and responding on first read. For the rest of the week, responses fall to only 3% of total responses on average. By the end of week one you will have received 60%.

Often a follow up email is sent after a week. The response to the first follow up is surprisingly the same as day two responses, around 6% of total. Second follow-ups only average a 3% response.

Due mainly to the ‘holiday’ scenario as well as the typical practice of follow-up emails, 80% of all responses received are in by the end of the second week. Often after two weeks, the effort to chase further responses starts to wane.

It is clear that for most surveys a two week run is sufficient. Responses do keep flowing in, but even after a month. Only 90% of responses are received, the remaining 10% dribbling in over the following month.

So there you have it. Now after just one day you will be able to estimate your total responses. If that number does not seem high enough you will need to reassess the three main drivers of response and look to see what can be changed:

1. The release - call to action
2. The respondent level of engagement
3. The responding experience
(These will be covered in a later article.)

If you have any topics you would like covered please mail me at SteveWrightMail@gmail.com and I will include them in my growing list.

Cheers Steve

Hi after years of building and hosting on line surveys for others, I thought I would start to collect together some of the key lessons. http://surveysurvival.2leadership.com

One of the frequently presented denunciations by observers of the fast cash advance trade concentrates on the annual interest rate ordinarily levied upon short term payday bridging loans which might be incredible amounts of money.

Annual percentage rate (APR) can be defined as a simple indicator rendering the effective interest a borrower would pay during one entire year. This APR renders an accepted footing to properly ascertain which vehicle involves a higher vs. a lower ultimate drain on resources to the borrowing party, embracing contributory charges that may be added on.As such, this APR has been established as a highly helpful method applicable to loans traversing a period of a minimum of 12 months .Per contra, in reference to two weeks fast cash advances APRs are indisputably beneficial.

Rather, let’s compare a payday cash advance to hailing a taxi home from the office meeting. It will cost you roughly 40 dollars to get home. True, 40 dollars can be called anything but peanuts to have to pay for merely getting home however people are doing it since it is sensible and it covers a specific demand. And yes, everybody knows that there’s an alternative: rent a car for an entire day for 40 dollars and drive as many miles as we want.

Now let’s just assume we do that– i.e. rent a car and drive it for about 400 miles during the day we’ve rented it. Of coursethe subscribers of APR are likely to submit that we ought to annualize these numbers to attain to true comparisons… All right, so let’s take the taxi ride fee ($2/m x 400 m) which gives us: 800 bucks. The APR counterpart of the rented car vs our taxi hire gives $40 against $800. Now, everyone knows that car hiring we chose was not the optimal solution, even in view of how much more expensive the annual interest figure would have tallied up in this specific case.

The same holds true for payday advances. Payday loans are two weeks only loans, they’re not annual loan arrangements. The extravagant rate of interest p.a. is no reliable tool for comparison because at the end of the day this particular class of loan doesn’t bridge the full year. The absolute interest rate charge is close to 15-25% for the loan. A 24 hour payday loan is a steeply priced contingency option no one should embrace without studying all available alternatives.

Sure, they can be a great help in times of financial tension. Note, however, they are not assumed as long term financing options. For a deeper view about the no credit check payday advance see here.

Today I was talking to a customer about why your Business needs Internet Marketing Strategy? We had a very interesting conversation. He said….

“I don’t want to be number 1 in Google, I already have clients and I am doing well for B2B, so I don’t expect to be top rankings in search engines. But I wanted to know how the website can be user friendly”?

Here is the interesting part. “How the Website can me made user friendly”? Don’t Google and other Search Engines expect the same too? Yes that is what all the search engines expect. The easier and useful for the users, the most importance it gives for ranking too.

Lets see some of the Guidelines by Google
Google Says:

Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.

Why Google says that?
So that it is easier for the users to have a clear hierarchy and text link, all users should be able to read. Text links helps everyone to view. No matter what browser, what version the user use. The text makes everyone to access.
Users don’t want to have trouble finding other pages, text link makes it easier to access other pages. If I want to buy something online, I want to know more about the company and their history, so I like to go read more about them. So make all the pages reachable from at least one static text link

Google Says:
Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 100 or so links, you may want to break the site map into separate pages.

Why Google says that?
Users don’t want be lost exploring the site, they like to easily navigate your website like a shopping complex. In case even if they were lost they can go to the maps and find their destination. And once they view they view the map, It should be easier to find their destination, so organize your site maps

Google Says:
Create a useful, information-rich site, and write pages that clearly and accurately describe your content.

Why Google says that?
User wants to find useful information that is the reason they go online. To find information. Give visitors useful, valuable information. Give more links, tips and write articles about your expertise. Give some value to the users, they will come back to your site. Describe the content, not everyone using the internet is an expert. Help them to understand what the content is about.

Google Says:
Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.

Why Google says that?
Keyword. The words users’ type to find your site. Have that word in the copy so that users know that this site is about that particular keyword. Make it easier for search engine to find your website and index it.

Google Says:
Try to use text instead of images to display important names, content, or links. The Google crawler doesn’t recognize text contained in images.

Why Google says that?
No all users can view images. It might not be compatible in all browsers. Not only the users can’t view even the crawlers doesn’t recognize image.

Google Says:
Make sure that your TITLE and ALT tags are descriptive and accurate.

Why Google says that?
Give a Title and describe the alt tags. Alt tags are used to show what the image is about. Everyone needs a Title to recognize. Giving a title is giving a name. Help others know what this site is about by seeing the Title.

Google Says:
Check for broken links and correct HTML.

Why Google says that?
Nobody wants to view a bad URL or Error when they visit a site. When a user clicks on the links, they expect to go that page to view that page. Correct HTML helps and gives a standard to your website.

Google says:
If you decide to use dynamic pages (i.e., the URL contains a “?” character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few.

Why Google says that?
If you have a dynamic page make is easier for users and search engines to navigate and find out. Don’t confuse the users and the search engines

Google says:
Keep the links on a given page to a reasonable number (fewer than 100).

Why Google says that?
Don’t fill the page with link, Limit your links, again don’t confuse your users

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