The Jeffrey And Tracey Info Emporium

The Dream: You wake up one morning and notice your website appears on the #1 spot for your chosen keyword. The traffic is enormous, the business is huge and you are rolling in cash. How? Well…

This will never happen to you or your competitors (luckily) but over time, it is possible for your website to achive top google positions by following a few simple steps which are known as “The Golden 5″.

1. Keyword Selection for your website. Example Term: Hosting
The first step to successful SEO is always keyword research. Without it, you are like a bull in a china store. Bob and Jane are a loving couple who own a web hosting business and would like to do much better on google. Bob says they should optimize their site for the word “hosting” because According to Overture there are 1,426,822 searches bi-monthly for the word this word. Sounds like a lot, but because the competition for hosting is so intense, there is little benefit in its pursuit. Jane then suggests that they pursue the term “windows hosting” since thats what they specialise in. Jane is right, it’s better to rank 1st for a more specific term than rank 50th for a generic term. Use http://nichebot.com to find search terms you feel are atainable.

2. Use your selected keywords in your website.
Use your nich keyword to use anywhere you can. But don’t let the keyword density get too high or your site may become over-optimised. 5% is usually okay. Use the keywords intags, heading tags, etc…

3. Website Relationships
Like the loving couple Jane and Bob, your website needs a loving partner too. It’s time to step away from the cheap “link building” campaigns. Google is now looking at how good a link is by calculating how long website visitors stay whilst at a link. It’s time to start building solid business relationships with other websites.

4. Content is King!
Write relevant, interesting content for your website. Write some stories, articles, anything. Try for one new content page a week, more if you have time. Employ someone if you need to. For example, VroomVroomVroom a car rental company employ a journalist to write australian car hire and travel articles. Bob excitedly says to Jane “We should do this!” He is right, but by no means should you ever plagiarize someone elses work. This could lead to a total exclusion from google. It is easy to prove and not worth the risk. “Don’t even think about it!” Jane warns Bob.

5. Use experts for your Hosting, SEO and Relationship building.
A wise entrepreneur once said that their key to success was to “ask questions”. That means, don’t be afraid to get help. Don’t be afraid to use services that can get you to the top. The difficulty is that the Golden 5 steps can only get you so far. There are 1000’s of factors that effect your website ranking. Bob and Jane both know that they can’t win if they do it alone. Use your instinct when deciding from whom to seek free and paid advice. Bob, Jane and yourself can get started by seeking SEO advise at SEOChat.com - a great resource by SEO experts.

Good luck with your website and may the Golden 5 bring your website alive!

Richard Eastes

SEO Manager Datalian - Cheap Windows Hosting For Entrepreneurs

You’ve seen it action for as long as you can remember .
Sometimes your in awe in what you see other times your simply
bored with it and decide to focus on something else .

You’ve been getting marketing lessons even before you decided to
start your own business .

But because you expect it to be there regardless and it’s as
common now as the air you breathe you may or may not have picked
up on some of these valuable lessons .

Be warned…this style of marketing , credibility building ,
online link building and branding may not be for every one at
this time but do add it to your long term to do list for your
business plans .

I promise you it will be well worth it and it will do wonders
for your bottom line .

So just what is this over looked gold mine ?

It’s called reporting , the box I’m talking about is your
television and you know where to go when you want the latest
news .

Quick brand test…

When you want to watch the news what channel do you turn to ?

Yup , they’ve done a good job at branding and earning the amount
of trust you’ve given them .

Think about it , do you have the time to go all the places and
get this news first hand for yourself ?

Do have the money to spend to go to far away places to get the
cross country and over seas news you receive ?

Guess what , your not the only one .

In your niche market are their offline events that others want
to go to but can’t afford to go or simply dont have the time ?

How many of those people do you think would love to hear your
report…to hear what all they had to miss this time ?

Some of these same people will buy from you , link to you, tell
others about you .

This is a great way to enhance your natural search engine
marketing efforts and boost your over all credibility level .

So…when ever you get the chance start going to offline events
and be the trusted reporter your target market turn to with out
having to think twice where to go to when they want their fill .

Your content will start showing up all over the net therefore
increasing your link popularity , dont forget ezine owners who
will email your content to there list and word of mouth buzz
spreading through out different forums .

When you go to these events dont forget to take some pictures
with some of the main keynote speakers . This will do wonders
for your credibility as well .